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MeridianLink DigitalMailer team up for online tech

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COSTA MESA, Calif., and HERNDON, Va. (10/3/11)--MeridianLink and DigitalMailer have partnered to integrate their communication, loan origination and online account-opening platforms. MeridianLink is the developer a multi-channel account opening and loan origination platform. Through the partnership, the company is incorporating DigitalMailer’s communication solutions into its two product lines: LoansPQ, an automated lending response system, and XpressAccounts, an automated account-opening process. DigitalMailer helps organizations connect with customers in the online channel they prefer, driving consistent, managed messages that are optimized for communication, convenience, efficiency and promotion of product growth. MeridianLink works with more than 500 financial institutions. Its clients will gain access to value-added e-mail capabilities, text and voice communication solutions provided by DigitalMailer. Available options include next-day, automated surveys that collect feedback and instantly e-mail when low scores are received; personalized first-payment reminders 20 days after disbursement; onboarding new customer activities; and cross-selling opportunities. To launch the program, the two organizations worked with Northwest FCU in Herndon, Va., to incorporate its system into a real-time lending process. The credit union uses the new system to create automated communications and applicant surveys during the online-lending process.

Hispanic outreach HON topic of Webinar series

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DES MOINES, Iowa (10/3/11)--The Credit Union National Association (CUNA) and Coopera, an economic development firm focusing on emerging markets for credit unions, are offering a free webinar series on strategic planning for Hispanic outreach. The series will kick off with “Stop Spinning Your Hispanic Outreach Wheels Series--The Hispanic Opportunity Navigator (HON) Hispanic Member Analysis,” at 2 p.m. (CT) Wednesday. Coopera’s HON is a strategic planning tool that assesses a credit union’s outreach potential. Credit unions use the HON to design custom plans for Hispanic member outreach. During the webinar, CUNA and Coopera will demonstrate the Hispanic Member Analysis component of the tool. Other webinars in the series:
* Oct. 19--Customized Road Map and Needs Assessment; * Dec. 14--Demographic Market Scan and Branch Analysis; and * Jan. 23--The Organizational Culture of your Credit Union.
Coopera is majority owned by the Iowa Credit Union League and is a strategic alliance partner of CUNA.