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PULSE's new brand expands on payments offerings

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HOUSTON (1/30/15)--Debit/ATM network PULSE has unveiled a new corporate logo and acceptance mark.

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"PULSE and the debit landscape have both changed considerably in recent years, and it was time for our brand identity to reflect those changes," said PULSE President Dave Schneider. "At the same time, millions of cardholders know to look for the familiar PULSE logo at the point of sale and on ATMs, so our new look builds upon our existing strong brand equity."
The rebranding preserves many elements of PULSE's original marks while also identifying the network more closely with its parent company, Discover Financial Services. The new logo and acceptance mark are more contemporary and feature the familiar Discover color orange.
"PULSE and the debit landscape have both changed considerably in recent years, and it was time for our brand identity to reflect those changes," said PULSE President Dave Schneider. "At the same time, millions of cardholders know to look for the familiar PULSE logo at the point of sale and on ATMs, so our new look builds upon our existing strong brand equity."
In recent years, PULSE has expanded beyond PIN debit to support the processing of the full range of cardholder verification methods (CVMs), including PINless Bill Pay, Internet PIN Debit, signature, no-signature and no-CVM transactions in both single- and dual-message environments. PULSE also has worked to advance new technologies such as mobile payments, EMV-chip cards and tokenization.
PULSE participants may begin using the new acceptance mark on cards, signage and other materials immediately.

'Cash is Queen' in new ATMIA social campaign

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LONDON and SIOUX FALLS, S.D. (1/29/15)--Cash is not only still king, now it's also queen, according to the ATM Industry Association (ATMIA), which has launched a new video on social media about the continued need for cash.
The video focuses on a romantic date in a restaurant. When the bill comes, the man tries paying with a digital wallet on his phone and a credit card. Both are denied by the waiter, who points to the "cash only" decree on the menu.

The woman saves the day by pulling bills out of her wallet, paying the bill and quickly leaving her date behind.
"We wanted to create a fun video which folks of all ages can really enjoy," said Mike Lee, ATMIA CEO. "The scenario that plays out in the video is very plausible and shows that cash is not just king--but queen as well."
ATMIA's ATM Cash Council, which commissioned production of the video, looks at continuing international demand for cash in order to correct common misconceptions about cash.
 "Cash will continue to play a dominant role in payments for decades to come," Lee added.

CUAnswers, Payveris form payments partnership

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WETHERSFIELD, Conn. (1/28/15)--Payveris, an online and mobile digital payments company, and Michigan-based credit union service organization CU*Answers have partnered to to provide online banking and payment services to credit unions.

Payveris offers a full range of bill payment, money movement and interbank transfer solutions.
In addition, CU*Answers has made a financial investment into privately held Payveris.
CU*Answers provides data processing solutions and technical, marketing and educational services to nearly 200 credit unions nationwide.
"Some people might think our commitment to this investment and partnership is simply a bill pay vendor adjustment, but that would be a mistake," said CU*Answers CEO Randy Karnes. "CU*Answers wants to position its networks and owner-client credit unions right in the middle of the payment system revolution, and that takes creative partners and creative solutions. This announcement signals our full commitment to that, and links our network to a new creative-force-to-be in the future of member directed payments."
Payveris' utilizes a single, cloud-based platform that offers digital payment and money movement, including bill pay, money transfer and person-to-person payments.
Throughout the past year, both the CU*Answers and Payveris development teams have been collaborating to deliver native bill pay functionality within CU*Answers' "It's Me 247" online and mobile banking offerings. CU*Answers will be introducing this offering to their client credit unions over the coming year.

Fiserv's LoanLaunch supports enterprise loan origination

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BROOKFIELD, Wis. (1/27/15)--Fiserv Inc.'s LoanLaunch, formerly known as Common Origination Platform, provides the framework for enterprise loan originations on a single platform.
The solution supports consumer, business, mortgage and equity loans, giving lenders a view of borrowers across all channels and products. The product is designed to provide transparency across departments, members and business processes and allows lenders to originate and close more loans with fewer resources.
"LoanLaunch reflects our deep commitment to technology to address the credit needs of today's borrowers, as well as our vision of delivering the next-generation lending experience," said Kevin Collins, Fiserv Lending Solutions president. "LoanLaunch is a powerful solution that offers financial institutions greater control over their lending decisions, more flexibility to address product, policy and regulatory changes, and support that meets changing consumer expectations of customer service."

New partnership for NJCUL, Your Marketing Co.

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HIGHSTOWN, N.J., and ROEBUCK, S.C. (1/26/15)--The New Jersey Credit Union League has partnered with Your Marketing Co., a full-service marketing, business development and product development firm based in Roebuck, S.C., as an endorsed provider.
"Marketing is a crucial area for credit unions and an area that the league has lacked a partner in for some time," said Candice Nigro, the league's vice president of marketing, communications and business development. "After reviewing several different companies and learning about Your Marketing Co.'s vision and approach, we felt it was a natural fit."

Your Marketing Co. develops strong relationships with its clients and uses that foundation to generate new ideas. Campaigns are developed for individual credit unions based on strategic goals and needs.
"If we can make a positive impact at just one credit union that enriches the lives of its members through our work, we'll call this partnership a success," said Bo McDonald, Your Marketing Co. president/CEO.

AllPoint, Star networks renew surcharge-free ATM relationship

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HOUSTON (1/23/15)--Allpoint Network and STAR Network have renewed a relationship through which STARsf financial institutions and their cardholders have unlimited access to the surcharge-free ATM Allpoint network in the United States.
Allpoint is an affiliate of ATM owner/operator Cardtronics Inc. First Data's STAR Network has more than 2 million retail and ATM locations.
When established in 2007, the STAR-Allpoint relationship expanded nationwide surcharge-free ATM access by 32,000 U.S. locations for STARsf cardholders. Since that time, Allpoint has grown its U.S. footprint to more than 43,000 ATMs, bringing the total for the STARsf program to more than 50,000 ATMs.
"Linking STARsf to Allpoint surcharge-free ATMs has always been about putting STAR financial institutions in a better competitive position," said Pete Korpady, general manager, STAR Network. "Surcharge-free ATM access continues to be a key decision point for consumers when choosing a bank or credit union. Through ongoing expansion of its network, which is focused on convenient retail locations where consumers already live, work and shop, Allpoint has demonstrated its commitment to adding value to the STARsf program, its member financial institutions and ultimately their cardholders."
Added Bill Knoll, Allpoint managing director: "Since the STAR Network first linked the STARsf program to Allpoint, we have worked together to help financial institutions deliver the nationwide surcharge-free ATM access their cardholders demand. With the STAR-Allpoint relationship set to move forward, we're expanding and enhancing our joint marketing efforts."

CU Direct shareholders to receive 10th consecutive dividend

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ONTARIO, Calif. (1/23/15)--CU Direct, a provider of lending, automotive and strategic solutions to credit unions, will distribute a 3% cash dividend to its 104 credit union shareholders--the 10th consecutive year the company has paid a dividend to its shareholders.
In 2014, CU Direct signed new agreements with 68 credit unions, to drive efficiencies, increase loan originations and generate revenue.
At year's end, 1,074 credit unions--serving 41 million members--were using the company's lending solutions, including mobile and lending platforms, analytics and reporting, auto-buying tools and retail lending products.
"We continue to deliver innovative lending solutions that help credit unions improve member auto-buying and lending experiences, and grow their loan portfolios," said Tony Boutelle, CU Direct president/CEO.
CU Direct credit unions funded more than 1 million loans through CU Direct's CUDL lending platform, generating $22 billion in credit union auto loans in 2014. The company helped its credit unions increase loan growth 29% in 2014, and as a result CU Direct credit unions, as an aggregate, became the third-largest auto lender in the nation, after being ranked the sixth largest in 2013.