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CUNA Mutual campaign nets 25650 for NCUF leagues
MADISON, Wis. (1/15/10)--CUNA Mutual Group’s Sign of Commitment campaign made nearly 50 stops nationwide in 2009, resulting in a donations of $25,650 to the National Credit Union Foundation (NCUF) and state credit union leagues.
Click to view larger image CUNA Mutual Group presented the National Credit Union Foundation (NCUF) with a $5,700 check from its “TRUE” campaign, raising the total contribution for all of 2009 to $25,650 in support of credit union industry causes. From left, are: Christopher Roe, senior vice president, Corporate/Legislative Affairs, CUNA Mutual; Tom Decker, NCUF Development Educators program; Dale Tomalin, brand strategy leader, CUNA Mutual; and Frank Beres, senior marketing strategist, CUNA Mutual. (Photo provided by CUNA Mutual Group)
The campaign encouraged credit union supporters to add their signature on a display board as a public commitment to the credit union movement. CUNA Mutual contributed money for each signature. The effort attracted 9,530 signatures, including signatures from more than 1,400 CUNA Mutual employees. CUNA Mutual donated $11,400 to the NCUF and $14,250 to state league foundations. “The sign traveled to credit union events all over the nation, and it was wonderful to see the reaction and enthusiasm of credit union supporters who eagerly grabbed a pen to write their name on the sign,” said Christopher Roe, CUNA Mutual senior vice president of corporate and legislative affairs. CUNA Mutual kicked off its “TRUE Commitment” campaign at the Credit Union National Association’s (CUNA) Governmental Affairs Conference in Washington, D.C., in February 2009. The Sign of Commitment was featured at 50 other credit union events, including CUNA’s annual America’s Credit Union Conference, the National Association of Federal Credit Unions’ annual conference, 45 league annual meetings and CUNA Mutual’s signing day in April. The contribution will provide funding for NCUF’s Credit Union Development Educators Program.
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