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Washington
Progress of NCUSIF education efforts noted
ALEXANDRIA, Va. (10/22/10)—The National Credit Union Administration’s (NCUA) pro-credit union PR blitz is gaining traction in several markets, the NCUA noted during its Thursday monthly meeting. The NCUA has created video and radio ads that feature financial guru Suze Orman touting the similarities between the NCUA’s National Credit Union Share Insurance Fund (NCUSIF) and the account insurance provided by the Federal Deposit Insurance Corporation. The NCUA recently made the $250,000 account fund guarantee permanent. The video PSAs are expected to begin airing in on several broadcast and cable channels, including, potentially, NBC, CBS, and ION TV, in the coming weeks. The NCUA has also been been active in radio, print and online forums, including social media sites such as twitter and facebook. The NCUA noted steady gains in followers on both of those sites, and education-related materials have been seen by an estimated 12 million viewers online.


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