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Washington
CUNAs Smarterchoice to help consumer CU awareness
WASHINGTON (2/16/11)--aSmarterChoice.org, a new website developed by the Credit Union National Association and associated state credit union leagues, will offer information on credit unions to potential members and press professionals alike when it formally debuts on Feb. 28.
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CUNA President/CEO Bill Cheney noted that the website gives the credit union movement a sustainable presence that can continually drive membership growth – without the overhead and logistical challenges that a national branding campaign can present. “New technology can give us an affordable opportunity to be as equally effective as a brand campaign,” he added. A central piece of the new website will be the first consolidated and comprehensive Web-based credit union locator. The tool will allow users to view the location of any credit union they choose, regardless of their charter, affiliation, size or business model. The website will also include basic information about credit unions and the latest national, regional and local news coverage of credit unions The release of the website is aimed to coincide with CUNA’s 2011 Governmental Affairs Conference, which will take place between Feb. 28 and March 3 in Washington, D.C. The site is free of charge for individual users and credit unions.


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