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CUs, Co-ops Can Boost In Troubled Times, Cheney Tells Internat'l Publication
WASHINGTON (4/4/13)--Credit unions and other co-operatives can be a genuine solution for Americans who are struggling to get back on their feet after a long and very difficult economic downturn, Credit Union National Association President/CEO Bill Cheney said in a recent interview published in the International Summit of Cooperatives' newsletter.

The Summit is a biennial forum for leaders from the cooperative and mutalist worlds who want to discuss their concerns about the current and future challenges they all share.

Cheney said in the interview that people in the U.S. "are being drawn to values-based businesses that are centered in their own communities...So the cooperative business model has particular resonance."

The appeal of cooperatives is undeniable, "we've just got to continue to find new ways to reach those who have not yet discovered all we have to offer," he added.

Public outreach and increasing awareness of credit unions are key components of CUNA's "Unite for Good," the new initiative to rally credit unions around a shared vision for growth and success, a vision where "Americans choose credit unions as their best financial partner."

The goal of Unite for Good, Cheney explained, "is to rally U.S. credit unions in support of actions that will achieve our vision: removing legislative and regulatory barriers, raising the level of consumer awareness of credit unions, and fostering service excellence."

The vision sets clear, ten-year targets for increasing the number of U.S. consumers who view credit unions as their primary financial institution and the value that credit unions return to their members, Cheney said.

"By achieving the goals that underlie the new vision our movement has embraced, credit unions will be able to make an even greater impact than we do today on the economic lives of U.S. consumers. I would say the same is true in other cooperative sectors," Cheney added.

CUNA's consumer-oriented website aSmarterChoice.org is one way potential credit union members can learn more about credit unions, and find a credit union that they can join.

For the interview, and more on aSmarterChoice.org, use the resource links.
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