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News Now

CU System
Marshall To Lead The Cooperative Trust For Young Adults
MADISON, Wis. (6/20/13)--James Marshall joined The Cooperative Trust as its leader, the Trust and Filene Research Institute announced Thursday.

Marshall succeeds Brent Dixon, who founded the Trust in 2010 as Filene's young adult adviser. Theresa Hilinski will continue to serve as the Trust's community manager.

"We know that the young adults demographic is crucial to the future of credit unions," said Mark Meyer, Filene's CEO. "The Trust, brought to life with Brent's vision and CUNA Mutual Group's support, has been instrumental in connecting young adults to the credit union industry and the credit union industry to them."  

Marshall will work with Filene to sharpen the Trust's role in helping credit unions engage with young adults and grow membership among this demographic through outputs such as product ideas, crash events and publications that capture key findings of the group. He will also work to strengthen the Trust's foundation of developing young talent in credit unions and cooperatives through leadership opportunities, mentorships and peer-idea sharing.

"Building on the clear vision and momentum achieved by the Trust under Brent's direction, we want to evolve the trust into a self-sustaining organization with long-term value and viability," said Marshall. "We plan to do this by focusing on four key priorities: strengthening our online community; creating mentorship opportunities between young adults and veteran professionals; enabling product and service development around young adults; and hosting a limited number of crash events."

The Cooperative Trust stems from more than 10 years of Filene research examining young adult issues that credit unions and cooperatives face.

In 2010, while serving as Filene's young adult adviser, Dixon organized a group of 25 young credit union professionals called The Crash Network to crash the Credit Union National Association's Governmental Affairs Conference (GAC). With a three-year funding commitment from CUNA Mutual Group, The Crash Network became The Cooperative Trust in 2012.

The Trust celebrated its fourth Crash the GAC event earlier this year. CUNA's Center for Professional Development enables full access to the conference by providing full scholarships for every crasher. PSCU Financial Services also sponsors lodging for crashers and their Thunderpunch party.
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