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CU System
Motivational Makeover Can Help CU Leaders Through Turbulence
UNCASVILLE, Conn. (10/15/13)--Every workplace, every nation, every individual goes through turbulent times, Sarita Maybin said in an energized keynote session at the Credit Union National Association's Community Credit Union & Growth Conference in Uncasville, Conn. But, she told her credit union audience, anyone can adapt, succeed and thrive during even the uncertain times.

Think of that disembodied voice on vehicles' navigating devices that blurts out "recalculating" when you miss a turn, Maybine (shown in photo) asked her audience. Through the economic rollercoaster of the last several years, people in all industries have been forced to regularly "recalculate" as circumstances dictate they adjust on the fly.

Consider these strategies to navigate change, Maybin said:
  • Think "big picture." Keep a long-range view, confident you can surmount inevitable setbacks. Make a mark inside your credit union by defining who you are and what skills and intangibles you offer.
  • Evaluate your network. Studies show you take on the traits of your five closest friends or associates. Do you need to upgrade your circle by weeding out the whiners?
  • Humor helps. Sometimes, a person has to to laugh to keep from crying.  Are you able to see the levity in a situation? Commiserating can help a group through tough times.
  • Change the pronoun. How do you coerce cooperation? How do you pull rank when you have no rank to pull? To avoid backlash, make a subtle pronoun shift that'll produce a major change. Instead of saying, "You need to do this," try "I need you to do this."
  • Mind the three Ps to protect yourself against others' negativity. Don't take things personally--it's usually not about you. Most difficult stretches aren't permanent--remember that this, too, shall pass. And always retain your perspective--how important is this development in the big picture?


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