Enrolling new members and building lifelong relationships with existing members is essential for your credit union to thrive. In this module, you will discover practical strategies for all employees at all levels and in all departments to support net membership growth. From branch and call center staff, to operations, IT, and marketing specialists, to the executive team, maintaining a sharp "members first" focus boosts market share and financial performance. Additionally, you will discover how to measure and monitor membership growth and how high-quality service and the right product and delivery channel mix bolster net growth. Finally, you will peek into the future for ideas to continue to expand your membership ranks in the years to come.
This is a CUNA STAR course.