Marketing course (print)

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V403M

Mar. 12, 2013 

Marketing

4th Edition

Upon completion of this course, you will be able to understand the basics of credit union marketing and have a working knowledge of marketing terms and concepts. This course also establishes the importance of a marketing plan and will assist you to direct and aid staff in its development.

This is a CUNA Volunteer Achievement Program course.

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V403M

Mar. 12, 2013 

Topics include:

  • Understanding the Marketing Role
  • The Situation Analysis: Where Does Your Credit Union Stand?
  • Analyzing Your Competition and Resources
  • Putting Opportunities to Work: Developing Goals and Strategies
  • Your Credit Unions Marketing Budget
  • The Finished Product: A Sample Marketing Plan
  • Measuring Your Success

An optional online exam is included for this course through CUNA CPDOnline. Additional exams can be purchased for $24.50 each.

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V403M

Mar. 12, 2013 

VCP Logo

By successfully completing the optional exam V403 through CUNA CPDOnline, you can earn 2 credits for the CUNA Volunteer Certification Program (Level 1, Strategic Planning) toward your Certified Credit Union Volunteer designation.

Recognition

Recognition opportunities are offered at various training milestones with CUNA designations and certificates.

College Credit

Select courses are recommended for college credit for students who pass proctored, college-level exams and carry college credit recommendations.

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V403M

Mar. 12, 2013 

CUNA courses are a simple, affordable way to provide current, real-world training to your credit union. Courses are available in print and/or online through CUNA CPDOnline. With hundreds of courses to choose from, you're sure to find learning materials to fit your credit union's needs. See a full course list.

100% Guarantee

CUNA is committed to providing a quality learning experience. If for some reason you are not fully satisfied, contact us and we'll provide you a full tuition refund or credit.

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