How to Position Your Credit Union as a Primary Financial Institution (PFI) webinar (recorded)

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AW102313

Nov. 5, 2013 - Jul. 31, 2014 

This recorded event is available until July 31, 2014.

It's all about the checking account! That's what we've heard, right? Generally speaking, a person's "Primary Financial Institution (PFI)" is the one at which the checking account is held. Today, more credit unions are realizing just how important it is to capture a member's entire banking relationship.

CUNA Marketing & Business Development CouncilThis event is produced by the CUNA Center for Professional Development and endorsed by the CUNA Marketing & Business Development Council.

During this webinar, you'll cover:

  • Tactics to encourage members to make your credit union their PFI
  • How using these tactics will help to increase your credit union's productivity and profitability
  • How proper training for your employees will help to increase PFI conversion

Who Should Attend

This webinar is beneficial for credit union marketing and business development professionals. Affiliation with CUNA/League is required for attendance.

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AW102313

Nov. 5, 2013 - Jul. 31, 2014 

Sean McDonald

Sean is the president of Your Full Potential, LLC and the founder of the Credit Union Business Development Academy. He is a frequent speaker at national conferences for the credit union industry and has also worked with companies in the manufacturing, direct sales, and retail industries.

Some of his clients include Credit Union National Association, CUNA CPD, CUNA Councils and CU Conferences, Inc.

He has also presented for the NJ Credit Union League, Pennsylvania Credit Union Assn., Tennessee Credit Union League, Maine Credit Union League, Texas Credit Union League, Virginia Credit Union League, Illinois Credit Union League and others. In addition, Sean has conducted strategic planning and training sessions for several individual credit unions throughout the country.

Sean has written extensively on many professional and personal growth topics and his work has been published in a variety of newspapers, trade magazines, and industry publications. He has been interviewed and featured in Credit Union Times, Credit Union Journal, CU Insight and others. His first book, Stop Complaining! Start Growing! Lessons on Growing Your Business & Career focuses on professional and personal growth tactics and is available on Amazon.

He is a member of the National Speaker's Association and the American Society for Training & Development. He is the Chair of the Credit Union National Association's Marketing & Business Development Council Executive Committee, a member of the National Association of Federal Credit Union's Awards Committee, a member of the Professional Advisory & Government Affairs Committees at the New Jersey Credit Union League and also serves on the Board of Directors for United Cerebral Palsy of Hudson County, Inc.

In March 2008, he was the recipient of the Business Development Professional of the Year award from the Credit Union National Association's Marketing & Business Development Council.

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AW102313

Nov. 5, 2013 - Jul. 31, 2014 

Live Session

This is a recording of an event held November 5, 2013. View upcoming events.

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AW102313

Nov. 5, 2013 - Jul. 31, 2014 

CUNA is a leading provider of webinars to the credit union movement. CUNA recorded events allow you to see and hear a presentation and refer to handouts. Attendees also have access to the speaker contact information for asking questions. With topics spanning all credit unions' business areas, CUNA Training Bundle provides unlimited access to all live and recorded CUNA webinars, eSchools and audio conferences for all staff, managers and board members.

Accessing Your Recorded Event

You need a computer with an Internet connection to participate.

Recorded events are available within 48 hours of the live event. Recorded events can be accessed by anyone at your credit union by logging into My Programs using your CUNA website username and password.

Discounts

CUNA Council members and CUNA Volunteer Network members receive a $50 discount. Credit unions with less than $50 million in assets receive a $50 discount by applying promo code CUSMALL during checkout. Your final price will be visible at checkout. Only one discount applies.

100% Guarantee

CUNA is committed to providing a quality learning experience. If for some reason you are not fully satisfied, contact us and we'll provide you a full tuition refund or credit.

Cancellations

Cancellations received in writing (via fax 608-231-4327) before October 23, 2013 are eligible for a refund of the amount paid minus a $30 administrative fee. No refunds will be granted for cancellation requests received on or after October 23, 2013 or for registrations received on or after October 23, 2013. Substitutions are accepted anytime prior to October 23, 2013 at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing.

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AW102313

Nov. 5, 2013 - Jul. 31, 2014 

After registration, recorded events can be accessed by anyone at your credit union by logging into My Programs using your CUNA website username and password. Recorded events are available within 48 hours of the live event.
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