Ready-to-use website for your Hispanic members

With the Hispanic population accounting for over half of the U.S. population growth, this is a crucial audience for credit unions to accommodate when attracting new members and building a portfolio of potential borrowers.

Produced in partnership with Coopera Consulting, El Poder es Tuyo™ is the only Spanish-language personal finance website for Hispanic credit union members and potential members. "El Poder es Tuyo" translates to "The Power is Yours" in English. Help your first- and second-generation Hispanic members and potential members gain a better understanding of basic money management, the U.S. banking system and how credit unions differ from other financial institutions.

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$945 annually for credit unions with greater than $20 million in assets

$750 for credit unions with $20 million or less in assets

El Poder es Tuyo offers tools and resources to help your Hispanic members see the benefits of personal finance education. Your members can:

• Research culturally relevant articles, coaches, videos, worksheets and more to increase their financial literacy
• Interact with Spanish coaches and receive personal guidance through major financial decisions

Subscription to El Poder es Tuyo includes:

• Customize El Poder es Tuyo with your credit union brand and to feature resource links back to your website
• Ready-to-use, customizable marketing materials to help drive member traffic to El Poder es Tuyo
• Timely, consumer-focused articles and resources

CUNA offers a variety of microsites to help you reach, advise and connect with each of your core target audiences. Boost your member engagement with these options:

Anytime Adviser^® – Interactive coaches helping members make sound financial decisions.

Calculators – Embed easy-to-use planning calculators.

Googolplex^® – Educate youth on the importance of financial education.

Guides to Independence^™ – Engage teens on using credit unions for their finances.

Home & Family Finance^® Resource Center – Answer the necessary financial questions for your members.

MoneyMix^™ – Target the young adult market to key in on primary borrowers.

Plan It^™- Toolkit secures financial plan for retirement years.