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Award Programs

Blockbuster Awards

Marketing, advertising, and publications play an important role in how Leagues/LSCs communicate their messaging to the public. Whether raising awareness of programs or initiatives or advocating a specific cause, Leagues must work diligently to reach members and engage the general public. CUNA created the Blockbuster Awards to celebrate and honor Leagues’ best work. The Blockbusters are also the highest communication awards bestowed on Leagues and LSCs in the credit union industry.

Dora Maxwell Social Responsibility Community Service Award

Recognizes model credit union efforts to strengthen local institutions and materially improve the lives of nonmembers through community outreach programs (other than personal finance education). Examples:

  • Internship program
  • Charity fund raising
  • Support for public event
  • Donation to social service program
  • VITA or EITC assistance
  • Lobbying or advocacy on behalf of K-12 financial education
  • Support for teacher training 

Louise Herring Philosophy-in-Action Member Service Award

Recognizes model credit union efforts to materially improve members’ lives through programs (other than personal finance education). Examples:

  • Special loan modification program
  • Wealth-building or debt-reduction incentive program
  • Outreach to underserved population
  • Student-run in-school or campus branch
  • Credit union difference campaign
  • Predatory lending alternative
  • Support for member ESL instruction

Desjardins Youth Financial Education Award

Recognizes model credit union efforts to teach personal finance concepts and skills to members and nonmembers under age 18. Examples:

  • Classroom presentation or series
  • Credit prerequisite course
  • NEFE HSFPP instruction for underserved group
  • Online personal finance curriculum
  • Live group budgeting simulation
  • Special savers or borrowers club
  • Peer-to-peer financial counseling

Desjardins Adult Financial Education Award 

Recognizes model credit union efforts to teach personal finance concepts and skills to members and nonmembers age 18 and older. Examples:

  • Group seminar or webinar
  • Online Q&A with expert
  • Instruction of underserved group
  • Presentation series to SEG group
  • Instruction at personal finance event
  • One-on-one financial counseling or credit report review
  • Regular personal finance segment in local media