Linking

Marketing Plan

Graphics

Successful
Sites

Coming
Topics

Articles
& E-mails

On-Hold
Messages

Share
Ideas

Flyers & Ads

You've Got Mail


You've Got Mail:
(past subscriber emails)

Every month we send your credit union an email highlighting Home & Family Finance Resource Center content and promotional tips. Looking for that past message? Check here:
for April 2007
for March 2007
for February 2007
for January 2007
for December 2006
for November 2006
for October 2006
for September 2006
for August 2006
for July 2006
for June 2006
for May 2006



Marketing plan

Your members are going to love Home & Family Finance Resource Center, as soon as you tell them about it.

Here's a marketing plan suggestion to get the word out to members over the next year. Just copy the plan and paste into a word processing document. Then assign dates, and delegate assignments, if possible.

You'll notice that we've created materials for you to use as is or to customize. Just follow the links in the plan below.

Home & Family Finance Resource Center
12-Month Promotion Plan
Task Assigned To Due
Create links from articles to product pages on our site

Confirm all links are working

Create staff announcement CUNA staff Done!
Introduce Resource Center to staff with presentation

Write member newsletter articles CUNA staff Done!
Publish newsletter article #1

Mention the Resource Center in monthly articles

Create teller window poster CUNA staff Done!
Print and post teller posters

Create on-hold messages CUNA staff Done!
Add on-hold message #1 to message loop

Publish newsletter article #2

Create statement stuffers CUNA staff Done!
Order stuffers for next statement mailing

Create ad for newsletter CUNA staff Done!
Run ad in member newsletter and sponsor newsletters

Print posters as flyers and deliver to sponsor groups for distribution to all eligible members

Publish newsletter article #3

Change on-hold message

Distribute statement stuffer at drive-up and teller windows

Publish newsletter article #4

Deliver statement stuffers to sponsor groups for distribution to all eligible members

Mention Resource Center in annual report

Demonstrate Resource Center at annual meeting

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