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Marketing & Business
Marketing
Services
Where can I turn for resources to make my job easier and more efficient?
Look no further—we can help you tackle your to-do list with a complete menu of time- and money-saving resources. Ready-to-go marketing materials and ATM advertising? Check. Rate intelligence and analysis of your membership base? Check. All this and more are available to provide shortcuts that let you focus your efforts on member reach and results.
- Copy & Art Express: Convenient online articles, ads, and graphics
- De La Rue: Technology that brings members inside the branch
- Diebold: Easy and efficient ATM advertising and couponing
- Gift giving and travel made easy with Internet-based solutions
- MoneyGram: Money orders and official checks from the leading issuer
- Harland: Marketing campaigns build awareness and promote your products and services
- Harland Stratics: Analytical marketing tools for knowledge of member base
- Datatrac: Accurate and timely rate intelligence for informed decision making
- JMFA: Member overdraft privilege that improves your bottom line
Promotional Resources
How can I bring members into the credit union or thank them for their loyalty?
Remind members how much you appreciate them in a fun and creative way. We offer everything you need for celebrations of the credit union movement, as well as promotional gifts that will keep your name in front of members on a regular basis.
- International Credit Union Day®
- National Credit Union Youth WeekTM and National Youth Savings ChallengeTM
- CUNA Strategic Services’ Calendars
Training & Resources
Where can I turn to sharpen my marketing skills and get the latest trends?
We offer a variety of training, books, and white papers to give you the information you need in the learning format you prefer. Discover the secrets of building a stronger brand, effectively targeting ethnic and age groups, staying in compliance, and much more.
Training Events
- CUNA Business Development School: Part I
- CUNA Business Development School: Part II
- CUNA Marketing Management School: Part I
- CUNA Marketing Management School: Part II
- CUNA Marketing Management School: Part III
Resources
- CPD Webinars
- Self-Study Courses
- Seminars in a Box TM for Staff
- Seminars in a BoxTM for Members
- Business Development Series
- Marketing Across the Generations book series
New 2nd edition! Compliance & Marketing Guide
CU Magazine Best Practices Report: A Youthful Approach to CU Growth PDF
Youth Financial Literacy: Preparing Youth for Financial Responsibility
Credit Union Telemarketing: Your Guide to Effective Telephone Marketing
Exploring Members & the Credit Union Brand
- Business Development & Marketing Across the Generations Series seven book set
- Certified Executive Program (CEP): Certified Marketing Specialist
- White Papers
