CUNA & Affiliates
Equal Opportunity Employer
TITLE:
Audience Development ManagerDEPT:
Business to BusinessLOCATION:
5710 Mineral Point Road, Madison, WisconsinQUALIFICATIONS
Bachelor Degree in Marketing, Journalism or related field. Three years’ experiences with responsibilities involving creating awareness of product (print and web print product preferred). Additionally, experience monitoring and analyzing participating and non-participating audience demographics and various other characteristics. Substantive knowledge and experience in publishing, circulation auditing and measurement, multi-channel audience development and marketing, Web analytics, and search engine optimization. Proficient with Excel, relational databases, and HTML.
RESPONSIBILITIES
Manage circulation of CUNA's business-to-business publications including developing and monitoring growth and retention strategies.
Create strategies to enhance the awareness of business-to-business publications. Partner with marketing and sales teams to execute circulation strategies.
Collaborate with marketing, product managers, market research, customer service, and external fulfillment house to support circulation strategies.
Assist in the development and execution of a multimedia content strategy.
Drive audience research to better understand audience behavior and needs. Use research to develop and support circulation, usage, and content strategies.
Develop, execute, and monitor short- and long-term search engine optimization strategies.
Other projects as may be assigned.
Please send your resume, specifying job title to:
CUNA & Affiliates
Attn: Human Resources Department
P.O. Box 431
Madison, WI 53701-0431
Or e-mail resumes@cuna.com
Or fax 608/232-8166
