Customized Member Surveys
CUNA Research offers a range of customized survey products. We’ll cover any topics that are important to your credit union – whether you have a wide variety of issues or a few issues you would like to study in great detail.
Topics:
- NEW! Small-business market
- Credit union image (e.g., hours, location, staff service)
- Use of services at the credit union and elsewhere
- Market shares
- Members' "comfort" with technology (ATMs, PCs, etc.)
- The extent to which members borrow and/or save elsewhere
- Reasons for borrowing and/or saving elsewhere
- Members' primary financial institution (where they do the most business)
- Interest in new services
- Interest in possible location(s) for a new office
These are just examples - your questionnaire is designed based on your needs. CUNA Research collects the information necessary to document your credit union's strengths, weaknesses, and opportunities which will guide you in planning for the future.
Added Benefits. Using our various databases, we make comparisons between your credit union and other credit unions to show you how well your credit union is doing. We also provide recommendations for our customized surveys that help you make better decisions and reduce uncertainty about your credit union's future direction.
Superior research procedures. We send multiple mailings because we know that members who have strong financial ties elsewhere need more prompting to respond. It is important to hear from these members. We typically record response rates of 35% to 45% - considerably higher than our competitors obtain, especially those that do just one mailing.
We also "weight" your data because we've found that some groups are more likely than others to respond to surveys, and unless we take special steps (i.e., weighting) these members could "carry" the results in misleading directions. These two procedures add reliability to your results.
With CUNA Research, you'll get friendly, professional, and responsive service from staff who are experts in both survey research and credit union issues.
And your report will be concise, user-friendly, and always delivered on time.
Prices You Can Afford. The customized questionnaires generally range from two to four pages in length, though if your needs are better met with a questionnaire longer than four pages, we have the flexibility to design a survey that suits your particular circumstances.
Our member survey prices vary depending on questionnaire length, sample size, and the depth of analysis you choose.
All of our prices include postage and printing. There are no hidden costs and no additional "start-up" fees.
CUNA Research delivers benchmarking and now,
target-marketing capabilities!
Enhancements:
- CUNA Research will identify the best target markets for promoting your specific services (show me a sample). Using this information and your MCIF, your credit union can realize tremendous cost savings, improved marketing efficiency, increased service usage and an improved "bottom line."
- Benchmarking to our national database of credit unions.
- Demographic profiles of service users.
- At your discretion, you can append our target-marketing information to your MCIF.
How can I get more information?
Find out more about CUNA Research staff
See our list of clients
Compare research companies
Semi-Customized Member Surveys
CUNA Research offers semi-customized survey products that yield actionable, reliable results at a lower cost—as little as $5,450—than our fully customized member survey products. The semi-customized surveys allow you to customize some parts of a pre-designed questionnaire and add some unique questions of your own.
Topics:- Credit union image (e.g., hours, location, staff service)
- Use of services at the credit union and elsewhere
- Market shares
- Reasons for borrowing elsewhere
- The extent to which members save elsewhere
- Members' primary financial institution
- Improvements that members would like to see made at the CU
Plus, we provide a limited amount of space where we will add some unique questions you have interest in. Many clients have asked about potential new services, use of PCs, and so forth, in this space. You are not limited to this - just tell us what you're interested in and we'll design questions for you.
CUNA Research collects the information necessary to help you document your credit union's strengths and weaknesses and give you future direction. Using our various databases, we make comparisons between your credit union and other credit unions to show you how well your credit union is doing. We also provide an easy-to-follow worksheet to help you plan and identify areas you might want to concentrate on.
Superior research procedures. These projects are conducted using the same stringent research procedures used in our customized survey projects that improve and ensure the reliability of your survey results. We send multiple mailings because we know that members who have strong financial ties elsewhere need more prompting to respond. It is important to hear from these members. We typically record response rates of 35% to 45% - considerably higher than our competitors obtain, especially those that do just one mailing.
We also "weight" your data because we've found that some groups are more likely than others to respond to surveys, and unless we take special steps (i.e., weighting) these members could "carry" the results in misleading directions. These two procedures add reliability to your results.
With CUNA Research, you'll get friendly, professional, and responsive service from staff who are experts in both survey research and credit union issues.
And your report will be concise, user-friendly, and always delivered on time.
Prices You Can Afford. There are two semi-customized surveys to choose from. A two-page questionnaire, which starts at $5,450, and a three-page questionnaire, which starts at $7,450. The prices vary depending on the sample size, and whether or not you choose to have statistical tables included in the report.
All our prices include postage and printing. There are no hidden costs and no additional "start-up" fees.
CUNA Research delivers benchmarking and now,
target-marketing capabilities!
Enhancements:
- CUNA Research will identify the best target markets for promoting your specific services (show me a sample). Using this information and your MCIF, your credit union can realize tremendous cost savings, improved marketing efficiency, increased service usage and an improved "bottom line."
- Benchmarking to our national database of credit unions.
- Demographic profiles of service users.
- At your discretion, you can append our target-marketing information to your MCIF.
How can I get more information?
Find out more about CUNA Research staff
See our list of clients
Compare research companies
Non-Member Surveys
CUNA Research conducts non-member surveys to help credit unions meet the challenge of attracting new members. The non-member survey questionnaire is generally one to two pages in length, and is customized to collect any type of information you need.
Topics:
- Demographics
- Awareness of the credit union and its services
- Credit union image
- Reasons for not joining the credit union
- Use of financial services elsewhere
These are just examples - your questionnaire is designed based on your needs. CUNA Research collects the information necessary to document your credit union's strengths, weaknesses, and opportunities which will guide you in planning for the future.
Superior research procedures. We send one mailing with an incentive of $1 to the sample of non-members and typically record response rates of 20% to 25%. To get the sample of non-members, the credit union will need to work with any of its sponsors to provide a mailing list of potential members. If the credit union has a community charter, we can order the mailing list for you.
CUNA Research also provides recommendations for our non-member survey projects to help you make decisions about your credit union's future direction.
How can I get more information?
Find out more about CUNA Research staff
See our list of clients
Compare research companies
| • | Phone us: | 1-800-356-9655, ext. 4172 |
| • | E-mail us: | mktresearch@cuna.com |
| • | Fax us: | (608) 231-4027 |
| • | Write to us: | CUNA Research PO Box 431 Madison, WI 53701-0431 |
