Research, Information, and Statistics

Target-Marketing Index Scores for Financial Services - Created for XYZ Credit Union (Example)
If Index Score = 50, the group is only half as likely as XYZCU members, overall, to be good prospects If Index Score = 100, the group is equally likely as XYZCU members, overall, to be good prospects If Index Score = 200, the group is twice as likely as XYZCU members, overall, to be good prospects NOTE: The higher that the Index Score stands above 100, the more it is recommended that that particular group be included in the promotional mailing for that service
	CDs	IRAs	Personal loans	New car loans	Used car loans	Home eq. loans
Group 1	72	48	117	36	76	62
Group 2	50	81	83	122	82	81
Group 3	78	133	89	134	132	126
Group 4	66	89	116	72	160	68
Group 5	169	181	85	88	121	79
Group 6	203	202	68	133	48	185
Group 7	191	171	143	167	90	195

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