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Marketing Plan

Graphics

Successful
Sites

Coming
Topics

Articles
& E-mails

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Messages

Share
Ideas

Flyers & Ads

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Linking

Marketing Plan

Graphics

Successful
Sites

Coming
Topics

Articles
& E-mails

On-Hold
Messages

Share
Ideas

Flyers & Ads

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Linking

Marketing Plan

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Successful
Sites

Coming
Topics

Articles
& E-mails

On-Hold
Messages

Share
Ideas

Flyers & Ads

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Newsletter Articles or E-mail Messages

Use these articles in your newsletter and other communications with members to draw viewers to the Resource Center.

Articles to promote auto-buying resources:

Car Shopping Online—See Us, First!
Whether you're curious about new car pricing or hunting for a used vehicle, bookmark your Web browser to [INSERT YOUR CREDIT UNION'S URL HERE]. Our Home & Family Finance Resource Center has the answers for you.

Under the "Auto" category, you'll find advice on selecting the right vehicle, getting a good deal, and keeping it running. Links from these articles take you to the most reliable online sources for pricing guides and feature comparisons. Our calculators will even tell you what your car payment will be and whether you're better off taking the rebate over low-rate dealer financing. A vehicle-buying guide walks you through the entire process.

While you're online, compare our auto loan rates. You usually can't do better than at your credit union.

Online Tips Make Car Buying Fast and Easy
Buying a car can be fast and easy—even fun. If your last car-buying experience wasn't, be sure to consult our Home & Family Finance Resource Center before you step foot in a dealership again. You'll find this credit-union-members-only guide on our Web site at [INSERT YOUR CREDIT UNION'S URL HERE].

Follow the "auto" link to vehicle leasing and buying guides, payment calculators, and consumer tips on all aspects of car ownership. Links will take you to only the best online resources. Financing your next purchase can be just as fast and easy when you shop our loan rates and apply online.

Article to promote home buying resources:

Find Home Ownership Tips on Our Web Site
What's bigger than a breadbox and your single largest investment? A home! Make sure you get the best deal possible by visiting our online Home & Family Resource Center first at [INSERT YOUR CREDIT UNION'S URL HERE].

Follow the "housing" link to a home buying guide, mortgage calculators, and tips on the smart way to buy a house. Current homeowners will find pointers on maintenance, selling, and refinancing.

Whether you're looking for a mortgage or home equity loan, be sure to shop our rates. You usually can't do better than at your credit union.

Article to promote easier access to archived articles

Easy Access to Consumer Information
You're just a click away from online answers to your financial questions. At [INSERT YOUR CREDIT UNION'S NAME HERE] Web site, visit our Home & Family Finance Resource Center to calculate what your car payment could be with a new loan or just browse through the "Leisure & Travel" section to plan your next trip. Buying a home? Check out "Housing" for a home buying section that walks you through the entire process. You can search for the latest information on any topic.

Article to announce Home & Family Finance Resource Center

Our Investment in You
Thank you for being a member of [INSERT NAME OF YOUR CREDIT UNION]. Your membership is an investment in the credit union philosophy of people helping people.

In gratitude for your support, we've made an investment in you, and you'll find it on our Web site.

Regularly, please log on to [INSERT YOUR WEB SITE URL AND DIRECTIONS TO HFFRC] for the latest consumer information in Home & Family Finance Resource Center. I'm sure you'll find something new and useful and entertaining each week. Tell your family and friends about Home & Family Finance Resource Center. It's too good to keep a secret.

General articles

Consumer Tips on our Web Site
Your everyday decisions are easier with the help of Home & Family Finance Resource Center. Each week this online guide features facts about the topics that matter to you, from credit card fraud to saving for your children's education.

Just click on the Home & Family Finance Resource Center logo from our home page at [INSERT YOUR WEB SITE URL WITH THE H&FFRC LINK].

A home for trustworthy financial tips
A home is always the center of family activity. Now we have a center for all your family financial information – the Home & Family Finance® Resource Center.

Filled with financial articles, daily updates and weekly features – including video clips and segments from “Home & Family Finance Radio”- the Web site has invaluable financial information for your family. You’re just a mouse-click away from finding out the smart way to buy a vehicle, or how to save money on mortgages.

The topics are wide-ranging, and the site even includes financial challenges, with a chance to win $50 Visa cards each month! To learn more visit Home & Family Finance Resource Center.

Straight answers to tough financial questions
Get your facts straight from a Web site you can trust.

If you’re mining the Internet for financial information, you’ll find Web site after Web site filled with material. But out of all those nuggets of information, what pieces are truly golden?

We have the answer with the Home & Family Finance® Resource Center. While this goldmine of personal finance information isn’t guaranteed to make you rich, it will provide the basis for sound financial decisions. Loaded with articles, videos and radio segments, the center covers topics including auto purchases, home mortgages and retirement planning. The site even includes financial challenges, with a chance to win $50 Visa cards each month!

Your time is a precious resource – don’t waste it by scouring the net for financial guidance. Go to a source you can trust: The Home & Family Finance Resource Center.

Article promoting archive

Your Consumer Library on the Web
Considering leasing a car?
Looking for an easier way to file your taxes?
Wondering how much life insurance you need?

If you answered "yes" to any of these questions, you'll want to visit our Web site at [INSERT YOUR WEB SITE URL WITH THE H&FFRC LINK] first. In our Home & Family Finance Resource Center, you'll find hundreds of articles with valuable facts that may alter your thinking.

Even if you answered "no," explore the Resource Center next time you log on. You're bound to find relevant topics that will lead you to financially sound moves. Return each week for news and fresh features.

On-Hold/Statement Messages

Reach your members the way they reach you. To build awareness of your Web site and Home & Family Finance Resource Center, consider adding one of these messages to the bottom of your statements and to your telephone on-hold system:

Message promoting weekly tips

"Take advantage of online financial guidance—each week. Just click on the Home & Family Finance Resource Center button from our home page at [INSERT YOUR WEB ADDRESS]."

Message promoting archive

"Before making your next big purchase—be it a car, a home, or a college education—consult our library of consumer tips. Select Home & Family Finance Resource Center from our home page at [INSERT YOUR WEB ADDRESS]."
Copyright © 2012 Credit Union National Association