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Reach the Demographic Critical for Your Credit Union's Growth
Become more relevant to Gen Y with MoneyMixTM. The average age of a credit union member (47) has now extended beyond
the typical peak borrowing years, which means you need to reach a younger, Generation Y audience like never before.
18-to-30-year-olds use the Internet more than any other demographic and are crucial to the growth of your credit union. Deliver online personal finance information compatible with the needs of young adults and bridge the gap to a whole new generation of members with MoneyMix.
MoneyMix engages young adults with interactive features, blogs, videos and articles on topics important to this generation. Different from the reserved look of most financial Web sites, MoneyMix is specifically designed to resonate with Gen Y'ers and all content is produced by their peers. Add MoneyMix to your marketing mix, and let it bridge the gap to a whole new generation of members.
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Members age 18 to 30 (Generation Y) who are experiencing new lifestyles, careers and money management challenges.

- The average credit union member is 47 years old, while prime borrowing years are 25 to 42. To boost lending, it's essential that you connect with this younger demographic.
- Generation Y's single, most preferred way to interact with their financial institution is the Internet. MoneyMix gives you a way to communicate with the demographic in a language they understand.

- MoneyMix won the 2011 Eddie Award bronze medal for Best Online Column or Blog from Folio: Magazine.
- Fresh, new articles and blogs updated daily, Monday through Friday, and new features added monthly
- My MoneyMix, a customizable profile that enables your members to save budgets, planning tools and favorite content for later reference
- Monthly subscriber e-mails with recent content updates, upcoming features and tips on how to promote MoneyMix to your members
- Customize MoneyMix! Keep your products and services in mind and brand your credit union as a source for valuable financial information by adding your credit union logo and links back to your Web site on the MoneyMix Web site.
Product Details Learn more about MoneyMix.
Marketing Materials Subscribers have access to FREE ready-to-use, customizable marketing materials to help drive members to MoneyMix.
Frequently Asked Questions Find answers to common questions about MoneyMix.
Related Resources View all eight CUNA onlineEDGE products designed for your members.







