There are three different versions of each commercial--a total of nine commercials in all. The difference
between the versions is the Spanish translation used for the term "credit unions," so three options have been
provided to accommodate regional variations.
The Comfort Zone Complete Marketing Kit (Radio-only, Print-only, and Combination) may be ordered online or through CUNA
Member Service at 1-800-356-8010.
Please be ready to provide the following information in order for us to provide you with a
quote:
Please note that we can provide you with a quote in approximately 8-10 days after receiving your information.
| RADIO- "Waiting Room" |
|---|
| 25 seconds, 5 seconds for tag |
| SCENARIO: | A MAN TRIES TO GET COMFORTABLE ON A CREAKY, SQUEAKY WAITING ROOM CHAIR AS HE WAITS FOR HIS NUMBER TO BE CALLED. |
| MUSIC: | PROTOTYPICAL ELEVATOR MUSIC - RELENTLESS SWEETNESS/CHEERFULNESS CONTRASTS WITH TENSION OF THE WAITING ROOM |
| PA VOICE: | Number 38? |
| ANNCR: | Financial matters can keep you on the edge of your seat. |
| SFX: | [SCRAPING OF CHAIR BEING PULLED UP, SQUEAKS AS MAN SITS DOWN] |
| PA VOICE: | Number 39 please … 39? |
| ANNCR: | You want your financial institution to put you first. |
| SFX: | [MORE LOUD SQUEAKING AS MAN SHIFTS IN CHAIR] |
| ANNCR: | and you don’t want to be treated like a number. |
| SFX: | [CHAIR SCRAPES, SQUEAKS AS MAN STANDS UP, WALKS OUT] |
| PA VOICE: | Is number 40 here? |
| SFX: | [SOUND OF DOOR CLOSING] |
| ANNCR: | It’s different at a credit union. |
| MUSIC: | SHIFT TO AN UPBEAT MUSICAL TAG |
| ANNCR: | Welcome to your comfort zone. America’s Credit Unions. Where people are worth more than money. |
| 7-8 SEC TAG: | [UNVOICED, SUGGESTED COPY ONLY] Give us a call at 1-800-0000 and get comfortable. Brought to you by the credit unions of any state. |
|
| RADIO- "On Hold" |
|---|
| 25 seconds, 5 seconds for tag |
| SCENARIO: | A CALLER IS PUT "ON HOLD" AND TAKEN ON A FRUSTRATING JOURNEY THROUGH AN AUTOMATED PHONE SYSTEM |
| MUSIC: | "ON HOLD" SEGMENTS FEATURE PROTOTYPICAL ELEVATOR MUSIC - RELENTLESS SWEETNESS/ CHEERFULNESS CONTRASTS WITH CALLER IMPATIENCE |
| SFX: | [PHONE RINGS IN HANDSET, IS ANSWERED BY A MECHANICAL VOICE] |
| PHONE VOICE: | You have reached the Main Branch. For service in English, press one … |
| SFX: | [BEEP AS "ONE" IS PRESSED] |
| PHONE VOICE: | [VERY MECHANICAL] All representatives are busy. Please hold … ["ON HOLD" MUSIC BEGINS IN MID-BAR] |
| ANNCR: | When it comes to personal finances, you need to talk to someone you can trust. |
| PHONE VOICE: | [INTERRUPTS MUSIC] Please continue to hold … [MUSIC RESUMES] |
| ANNCR: | You want a financial institution that really listens to you ... |
| PHONE VOICE: | [INTERRUPTS MUSIC] Your call is important to … [MUSIC RESUMES] |
| ANNCR: | It's different at a credit union. |
| MUSIC: | SHIFT TO AN UPBEAT MUSICAL TAG |
| ANNCR: | Welcome to your comfort zone. America’s Credit Unions. Where people are worth more than money. |
| 7-8 SEC TAG: | [UNVOICED, SUGGESTED COPY ONLY] Give us a call at 1-800-0000. We’ve got answers. Brought to you by the credit unions of anystate. |
|
| RADIO- "Sleepless" |
|---|
| 25 seconds, 5 seconds for tab |
| SCENARIO: | A PERSON TOSSES AND TURNS THROUGH A SLEEPLESS NIGHT, WORRYING ABOUT PERSONAL FINANCES. |
| MUSIC: | SIMULATED RADIO DIAL-SPINNING WINDS UP ON "EASY LISTENING" SYRUPY INSTRUMENTAL BACKGROUND |
| SFX: | [BEDSPRINGS SQUEAKING, COVERS RUSTLING. WE HEAR AN EXASPERATED GROAN, THEN THE SOUND OF A RADIO BEING SWITCHED ON AND THE DIAL TURNED, ENDING UP ON SOME "SWEET" MUSIC] |
| ANNCR: | Financial matters can keep you tossing and turning at night. |
| SFX: | [MORE SQUEAKING SPRINGS] |
| ANNCR: | You need to be able to trust your financial institution to understand your needs ... |
| SFX: | [RUSTLING OF COVERS, MORE SQUEAKING, IN THE BACKGROUND WE BEGIN TO HEAR BIRDS SINGING, DISTANT TRUCKS] |
| ANNCR: | ... and give you the best value for your dollar. Doesn’t it really all come down to trust? |
| SFX: | [ALARM CLOCK BUZZES, GETS QUICKLY SWITCHED OFF] |
| ANNCR: | It’s different at a credit union. |
| MUSIC: | SHIFT TO AN UPBEAT MUSICAL TAG |
| ANNCR: | Welcome to your comfort zone. America’s Credit Unions. Where people are worth more than money. |
| 7-8 SEC TAG: | [UNVOICED, SUGGESTED COPY ONLY] Give us a call at 1-800-0000. You might sleep better. Brought to you by the credit unions of any state. |
