National CU Brand Campaign

"Public Education" Radio Ads

Information on ordering, tagging and talent rights.

















RADIO- “Quick”
25 seconds, 5 seconds for tagging
ANNCR:QUICK.
SFX:[OPENING STING]
ANNCR:Who really owns credit unions?
MUSIC:[UP AND UNDER]
VOICE CLIPS:Um ... let me see ... uh ... er ... I don’t know.
ANNCR:[DOWNPLAYS DISAPPOINTMENT THAT NO ONE KNEW THE ANSWER. RECOVERS ENTHUSIASM QUICKLY. NOT CONDESCENDING.]

Well ... nice try. Most folks don’t realize that credit unions are owned by the people who are members. Now you know.
MUSIC:[10 SECOND DONUT BACKGROUND]
ANNCR:America’s Credit Unions ... where people are worth more than money.






Radio: “Okay”
25 seconds, 5 seconds for tagging
ANNCR:OKAY.
SFX:[OPENING STING]
ANNCR:Where do credit union profits go?
MUSIC:[UP AND UNDER]
VOICE CLIPS:Um ... er ... hmmm ... uh ... I don’t know.
ANNCR:[DOWNPLAYS DISAPPOINTMENT THAT NO ONE KNEW THE ANSWER. RECOVERS ENTHUSIASM QUICKLY. NOT CONDESCENDING.]

Yeah. Well ... in fact, the average person isn’t aware that the profits go back to the people who belong to credit unions. Now you know.
MUSIC:[10 SECOND DONUT BACKGROUND]
ANNCR:America’s Credit Unions ... where people are worth more than money.






RADIO: “SO”
25 seconds, 25 seconds for tagging
ANNCR:SO.
SFX:[OPENING STING]
ANNCR:What exactly are credit unions?
MUSIC:[UP AND UNDER]
VOICE CLIPS:Um ... uh ... er ... hmmm ... I don’t know.
ANNCR:[DOWNPLAYS DISAPPOINTMENT THAT NO ONE KNEW THE ANSWER. RECOVERS ENTHUSIASM QUICKLY. NOT CONDESCENDING.]

Uh huh. That’s okay ... not everyone understands that credit unions are financial cooperatives run by the people who belong to them. Now you know.
MUSIC:[10 SECOND DONUT BACKGROUND]
ANNCR:America’s Credit Unions ... where people are worth more than money.
Copyright © 2012 Credit Union National Association