National CU Brand Campaign
BRAND CAMPAIGN SPANISH PUBLIC EDUCATION MATERIALS
The television component of the campaign consists of three 30-second spots, each consisting of two of the 15-second spots below, to allow for customization in the middle and at the end of each commercial. There is a 1.5-second taggable area in the middle of each commercial allowing time to include a visual logo and four seconds at the end to add both a visual logo and an audio tag. The commercials are in the following order:
- Commercial one: “Okay/Quick” (Okay/Rápido)
- Commercial two: “So/Okay” (Y/ Okay)
- Commercial three: “Quick/So” (Rápido/Y)
USE RIGHTS & RESIDUALS
CUNA has purchased use rights and residuals for all of the National Credit Union Brand Campaign Spanish Public Education marketing materials until the period ending on December 31, 2005. If you plan to run these ads in any commercial media after December 31, 2005, please secure written permission from CUNA to ensure compliance with copyright law. Call (800) 356-9655, ext. 5778 for more information.
SPOT #1: “Rápido” (“QUICK”) (15 seconds)
| SUPER: | QUICK. Who really owns credit unions? Rápido. ¿A quién pertenecen las cooperativas de ahorro y crédito? | ||||
| ANNCR: | QUICK. Who really owns credit unions? Rápido. ¿A quién pertenecen las cooperativas de ahorro y crédito? | ||||
| PEOPLE CLIPS: |
Um ... let me see ... uh ... er ... who owns them? ... hmmmm. Um... déjame ver... uh... er... ¿a quién pertenecen?... hmm mm | ||||
| SUPER: | PEOPLE who are credit union members. La gente que son miembros de las cooperativas de ahorro y crédito. | ||||
| ANNCR: | The PEOPLE who are members. Now you know. A la gente que son miembros. Ahora ya sabes. LOGO: | America’s Credit Unions | ANNCR: |
America’s Credit Unions ... where people are worth more than money. | Las Cooperativas de Ahorro y Crédito de los Estados Unidos... donde la gente vale más que el dinero. |
SPOT #2: “OKAY”(15 seconds)
| SUPER: | OKAY. Where do credit union profits go? Okay. ¿A donde van las ganancias de las cooperativas de ahorro y crédito? | ||||||||||
| ANNCR: | OKAY. Where do credit union profits go? Okay. ¿A donde van las ganancias de las cooperativas de ahorro y crédito? PEOPLE CLIPS: |
Um ... let me see ... uh ... er ... the profits? ... hmmmm. | Um... déjame ver... uh... er ¿las ganancias?... hmm mmm SUPER: |
Back to the PEOPLE who belong to credit unions. | De vuelta a la gente que pertenece a las cooperativas de ahorro y crédito. ANNCR: |
To the PEOPLE who belong to them. Now you know. | A la gente que pertenece a ellas. Ahora ya sabes. LOGO: | America’s Credit Unions | ANNCR: |
America’s Credit Unions ... where people are worth more than money. | Las Cooperativas de Ahorro y Crédito de los Estados Unidos... donde la gente vale más que el dinero. |
SPOT #3: “SO”(15 seconds)
| SUPER: | SO. What exactly are credit unions? Y. ¿Qué son las cooperativas de ahorro y crédito? | ||||||||||
| ANNCR: | SO. What exactly are credit unions? Y. ¿Qué son las cooperativas de ahorro y crédito? PERSON ON THE STREET CLIPS:
|
Um ... let me see ... uh ... er ... credit unions? ... hmmmm. | Um... déjame ver... uh... er... ¿Las cooperativas de ahorro y crédito? ... hm mmm. SUPER: |
Financial cooperatives run by the PEOPLE who belong to them. | Cooperativas financieras administradas por gente que son miembros de ellas. ANNCR: |
They’re financial cooperatives run by PEOPLE. Now you know. | Son cooperativas financieras administradas por gente. Ahora ya sabes. LOGO: | America’s Credit Unions | ANNCR: |
America’s Credit Unions ... where people are worth more than money. | Las Cooperativas de Ahorro y Crédito de los Estados Unidos... donde la gente vale más que el dinero. |
