| NATIONAL CREDIT UNION BRAND CAMPAIGN TV 0:30 “Beds” | |
|---|---|
| VIDEO | AUDIO |
| Open on a white set, a mid-aged couple walks in from left, camera pans to follow them until they reach a water bed. | MUSIC: BOUNCY, SOMEWHAT QUIRKY THEME WITH MINIMAL IN- STRUMENTATION, MOVES ALONG AT A LOPING PACE THROUGHOUT. |
| Couple try out the bed, are tossed around by the wave action of the undulating water bed. Man helps his wife escape from the wobbling bed | ANNCR: Financial matters can keep
you tossing and turning at night. SFX: [GURGLING WATER] |
| Cut to them walking in from left to find a bunk bed. They look at each other, walk on. | ANNCR: You need to feel comfortable that your financial institution understands your needs ... |
| Cut to couple entering left to find a sofa bed. With difficulty, they try to open it up. It springs open, then refolds itself with an alarming snap. Couple jumps back. | ANNCR: ... and delivers value you can
really count on. SFX: [SPROING...SNAP] |
| Cut to couple walking in from left to find a deluxe king-size bed, smile. They both fall onto the bed, relieved. | ANNCR: Doesn’t it all come down to trust? |
| Man curls up, immediately goes to sleep. Woman looks over at him, turns off lamp, screen goes blank. | ANNCR: Welcome to your comfort zone. SFX: [ZZZZZ] |
| SUPER BUILDS ON WHITE: AMERICA’S CUs (logo) WHERE PEOPLE ARE WORTH MORE THAN MONEY |
ANNCR: America’s Credit Unions. Where people are worth more than money. |
| SUPER ON WHITE: 1-800-000-0000 www.stateleague.com BROUGHT TO YOU BY THE CREDIT UNIONS OF ANYSTATE |
ANNCR: Find out more ... you might sleep better. |
Copyright © 2012 Credit Union National Association
