NATIONAL CREDIT UNION BRAND CAMPAIGN TV
0:30 “Shoes”
VIDEOAUDIO
Open on a white set, 30-something woman is sitting on a shoe store chair with footrest in front of her and a couple of shoeboxes on the floor around her. MUSIC: BOUNCY, SOMEWHAT QUIRKY THEME WITH MINIMAL IN- STRUMENTATION, MOVES ALONG AT A LOPING PACE THROUGHOUT.
Woman leans down and tries on the first pair of shoes, spiky high heels, and tries to walk in them, wobbling. ANNCR: When it comes to personal finances, you need to know you’re on solid footing.
Cut to woman in same seat, now there are more boxes piled up. She tries on a pair of fashion clunkers, clomps awkwardly around. ANNCR: You want a financial institution that really ...
Cut to woman in same seat. There are even more boxes piled up. She tries to pull on a high boot that’s too tight. ANNCR: ... fits your needs.
Cut to woman who is now struggling to get the same boot off. She stands up, one boot on, looks around for help. ANNCR: And never leaves you stranded ...
She has left her seat and finds a “take a number” machine, takes one. ANNCR: ... or treats you like a number.
Cut to woman back in seat. She tosses the number tag, tries one more big yank and her boot comes flying off. ANNCR: Is a good deal too much to
ask?
A shoebox drops from the sky. In it she finds a pair of cozy slippers. Tries one on, looks up, puzzled. Pan up to white. ANNCR: Welcome to your comfort
zone.

SFX: [THWACK, BOX LANDS]
SUPER BUILDS ON WHITE:
AMERICA’S CUs (logo)
WHERE PEOPLE ARE WORTH
MORE THAN MONEY		 ANNCR: America’s Credit Unions.
Where people are worth
more than money.
SUPER ON WHITE:
1-800-000-0000
www.stateleague.com
BROUGHT TO YOU BY THE
CREDIT UNIONS OF ANYSTATE		 ANNCR: Take the next step ... find
out more about credit unions.
Copyright © 2012 Credit Union National Association