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NATIONAL CREDIT UNION BRAND CAMPAIGN TV 0:30 “Shoes”
VIDEO	AUDIO
Open on a white set, 30-something woman is sitting on a shoe store chair with footrest in front of her and a couple of shoeboxes on the floor around her.	MUSIC: BOUNCY, SOMEWHAT QUIRKY THEME WITH MINIMAL IN- STRUMENTATION, MOVES ALONG AT A LOPING PACE THROUGHOUT.
Woman leans down and tries on the first pair of shoes, spiky high heels, and tries to walk in them, wobbling.	ANNCR: When it comes to personal finances, you need to know you’re on solid footing.
Cut to woman in same seat, now there are more boxes piled up. She tries on a pair of fashion clunkers, clomps awkwardly around.	ANNCR: You want a financial institution that really ...
Cut to woman in same seat. There are even more boxes piled up. She tries to pull on a high boot that’s too tight.	ANNCR: ... fits your needs.
Cut to woman who is now struggling to get the same boot off. She stands up, one boot on, looks around for help.	ANNCR: And never leaves you stranded ...
She has left her seat and finds a “take a number” machine, takes one.	ANNCR: ... or treats you like a number.
Cut to woman back in seat. She tosses the number tag, tries one more big yank and her boot comes flying off.	ANNCR: Is a good deal too much to ask?
A shoebox drops from the sky. In it she finds a pair of cozy slippers. Tries one on, looks up, puzzled. Pan up to white.	ANNCR: Welcome to your comfort zone. SFX: [THWACK, BOX LANDS]
SUPER BUILDS ON WHITE: AMERICA’S CUs (logo) WHERE PEOPLE ARE WORTH MORE THAN MONEY	ANNCR: America’s Credit Unions. Where people are worth more than money.
SUPER ON WHITE: 1-800-000-0000 www.stateleague.com BROUGHT TO YOU BY THE CREDIT UNIONS OF ANYSTATE	ANNCR: Take the next step ... find out more about credit unions.

America's Credit Unions: Where people are worth more than money