NATIONAL CREDIT UNION BRAND CAMPAIGN TV
0:30 "Chairs"
VIDEOAUDIO
Open on a white set, 20-something man walks in from left while camera pans to follow him until he reaches a hard seated, uncomfortable-looking chair. MUSIC: BOUNCY, SOMEWHAT QUIRKY THEME WITH MINIMAL IN- STRUMENTATION, MOVES ALONG AT A LOPING PACE THROUGHOUT.
Man sits down on chair, can't get comfortable. Two or three cuts show him trying different positions. ANNCR: Financial matters can keep you on the edge of your seat.
Man abandons chair, exits right. Cut to next chair: an old fashioned dentist's chair. Man enters left, stops short of it, recoils, exits left. ANNCR: Or worse.

SFX: [DENTIST'S DRILL]
Cut to man standing behind low apple crate, puzzled. Tries to sit down. ANNCR: You need to be able to trust your financial institution. You want to know you're getting the best rates ...
Crate breaks, man tumbles-then quickly recovers, gets up, moves on. SFX: [CRAAACK]
Cut to man walking past a row of identical numbered theater seats, stops to check numbers against a ticket in his hand, continues to walk off. ANNCR: and you don't want to be treated like a number.
Man walks on from left and stops at a comfortable armchair, smiles, sits, crosses legs and relaxes. TV remote control drops from sky into man's hand. He clicks it and the screen goes blank. ANNCR: Welcome to your comfort zone.
SUPER BUILDS:
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WHERE PEOPLE ARE WORTH
MORE THAN MONEY		 ANNCR: America's Credit Unions. Where people are worth more than money.
SUPER UP:
1-800-000-0000
www.stateleague.com
BROUGHT TO YOU BY THE
CREDIT UNIONS OF ANYSTATE		 ANNCR: Give us a call ... and get comfortable.
Copyright © 2012 Credit Union National Association