The Credit Union Difference
Ensure both staff and members truly understand and support the credit union advantage.
Credit unions offer many distinct advantages over other financial institutions. But your members, and even your credit union’s staff, may not. When your staff understands the credit union difference, they are more able to live the “people helping people” philosophy and be proud of the unique nature of their industry. And, when members understand credit union values and benefits, reasons for tax-exemption, and unique membership rights, they’ll express greater loyalty and support for credit union success.
Member Materials
Statement Stuffers
- Credit Unions: Safe and Sound
- Credit Union Member Bill of Rights
- There’s Nothing Like a Credit Union
- Why Credit Unions are Tax Exempt
Other member materials
Staff Training & Resources
Self-Study Training
- CU Advance: Introduction to Credit Unions
- Volunteer Achievement Program (VAP) Course V01: History & Philosophy
- Certified Executive Program (CEP) Course 1900: History & Philosophy of Credit Unions
- CU Basics: History of the Credit Union Movement Seminar in a Box
- CU Basics: New Employee Orientation Seminar in a Boxv
- The Credit Union Movement - Origins and Development, 1850-1980
- People, Not Profit: The Story of the Credit Union Movement, 4th addition book
Reports, Books & Videos
- Real Stories from Credit Unions book
- Credit Unions: Who We Are video
- People, Not Profit: The History video
- STAR Video: Credit Union Orientation
- The Benefits of Membership Report
cudifference
Copyright © 2012 Credit Union National Association
