Hispanic Resource Center

Reaching the Hispanic Market - Getting Started with a Plan

Now that you have more information about the Hispanic market, what are the next steps? The Hispanic Quick Start Kit has a number of sections to assist you with putting together a business plan:

• Step 1 - Obtaining Board Approvalpresents an outline and a sample presentation for your board of directors:Obtaining Board Approval

• Step 2 - Regulations and Procedures presents an overview of regulatory issues regarding immigration and documentation:Regulations and Procedures while, Step 5 provides detailed information on the many types of documentation being accepted by credit unions and how you can decide which ones you will accept.

• Step 3 - Market Research provides guidance and examples of questionnaires that credit unions have used in their communities to assist in analyzing the need to serve this market:Market Research

• Step 4 - Community partnerships, you don't have to do this alone. It's important to find out if there are other community resources are available (even other credit unions) who you can partner with to help you acheive your goal of serving the hispanic community: Community partnerships

• Step 7 - Service Offerings describes the many types of services that you may want to offer as well as providing you with a services analysis checklist.

The Quick Start Kit contains much more information but focusing on the above steps will help you with an overall business plan to get your program started. You can access the complete Quick Start Kit here.

Additional Resources

• The file library located in the Hispanic Resource Center contains sample documents, policies, marketing materials and more.

• Ask questions of your peers. An email list was created for idea sharing, problem solving and assistance to credit unions who are involved or interested in serving this marketplace. You can add your e-mail address to this discussion list Right Here

• And don't forget to check the Frequently Asked Questions section of this site too.

Back to Hispanic Resource Center home

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