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Political Affairs

Kristen Prather

Member Activation Program

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CUNA has partnered with credit unions on an extensive research project to better understand the impact of advocacy-related communications. Surveying over 70,000 credit union members in 2014, we found that advocacy communications not only succeed in activating CU members but also increase members’ loyalty bond with their credit union.

Watch this short video to learn how engaging your credit union’s members with advocacy communications can strengthen and grow your members’ loyalty:


Please complete the form to sign-up for the Member Activation Program. Someone will follow-up with you for next steps.

First Name:

Last Name:

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Credit Union:


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