Identity Cues helps protect CUs from phishing

RUTHERFORD, N.J. (9/27/05)--Credit Unions' Virtual Assistant (CUVA) and Green Armor Solutions are coming together to provide credit unions with an anti-phishing system.

Identity Cues combines technology and psychology to combat phishing, pharming and other forms of online fraud (Business Wire Sept. 21).

"Education is a good start, but it isn't enough," said CEO Laura Enock, CUVA. "This new technology may be exactly what credit unions need to increase member confidence in online banking."

Identity Cues makes it obvious to users whether they are using a credit union's legitimate website or a phony website set up to enable fraud. It also integrates with online banking applications and does not interfere with the online banking process.

According to Green Armor, Identity Cues uses easily recognizable visual cues (such as colored letters) during every login for users to quickly, and even subconsciously, recognize if the site is genuine.

Cues are displayed as users type their usernames and passwords. They vary between users but are identical on each login for any particular user.