Commercial touts importance of low-income CU
OLYMPIA, Wash. (11/6/06)--Three members of Tulip Cooperative CU are highlighted in a new television commercial that also features a wall-size logo painted by a graffiti artist.
Eden Pearlstein is one of the three members who help tout the importance of access to financial services in the commercial (The Olympian Oct. 26).
Like many recent college graduates, Pearlstein was in debt after he received his degree from Evergreen State College and had little hope of getting a loan or credit card from a traditional financial institution.
A Tulip loan helped Pearlstein buy a touring van and produce 1,000 CDs for his band, the Saints of Everyday Families.
The commercial shows the members standing in front of a giant Tulip logo--two hands cupped around the credit unions' namesake flower--that is painted on a wall behind the Capitol Theater in downtown Olympia, Wash.
The setting was chosen to help separate the state's only low-income credit union from traditional banks. The name "Tulip" stands for the Thurston Union of Low Income People, the credit unions' organizers.
Founded in 2004, Tulip serves about 950 members who either live in Thurston County and have earnings below $34,500 or belong to the Olympia Food Co-op.
The commercial is expected to cost between $15,000 and $20,000, paid for by a donation from BECU, Tukwila, Wash. It will be aired at the Olympia Film Society Film Festival and on youtube.com.
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