CUNA News Now: Alabama kicks off state cooperative ad campaign

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BIRMINGHAM, Ala. (5/24/07)--CU-Vote, an Alabama credit union consumer advocacy council, has embarked on a $400,000 cooperative advertising campaign to create a good impression of credit unions with members and the general public.

The campaign will help create a more positive political climate for credit unions, and serve as a catalyst for membership growth, according to CU-Vote.

The campaign's slogan is: "Better Rates. Better Service. Better Value. Think Credit Union."

In February 2007, the campaign began with radio spots in six major markets throughout Alabama. It also will include billboards, lobby display materials and statement stuffers throughout the remainder of the year.

"Implementing this campaign to raise awareness of credit unions sends a strong message to members and non-members alike that credit unions truly are different," said Wes Emmons, vice president of CU-Vote. "We want to highlight the benefits of credit union membership, with a special emphasis on the savings that credit union members will realize as compared to their using other financial institutions."

Recent polling indicates that 50% of non-credit union members have considered credit union membership before, but have not acted on it.

CU-Vote's goal is to provide education and familiarity with credit unions to facilitate turning non-members into members.



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	News Now LiveWire Most CUs will provide wage increases for at least some of their employees, according to CUNA's just-released Small CU Staff Salary Survey. 12 hours ago St. L Post Dispatch on GAO report:Consumers may not benefit from altering Interchange system;would cut card competition. http://ow.ly/ETyX 13 hours ago CUNA's Hampel: Consumer holiday spending will be up slightly from last year. See Tues NN. 17 hours ago NCCUL and WOCCU met with Romanian CUs this week. The CUs are experiencing growth and want to increase their public relations efforts. 4 days ago Kent Buckham has been named by NCUA as director of the newly created Office of Consumer Protection. The 7-person dept. launches in Jan. 4 days ago Sign up; more tweets... Alabama kicks off state cooperative ad campaign BIRMINGHAM, Ala. (5/24/07)--CU-Vote, an Alabama credit union consumer advocacy council, has embarked on a $400,000 cooperative advertising campaign to create a good impression of credit unions with members and the general public. The campaign will help create a more positive political climate for credit unions, and serve as a catalyst for membership growth, according to CU-Vote. The campaign's slogan is: "Better Rates. Better Service. Better Value. Think Credit Union." In February 2007, the campaign began with radio spots in six major markets throughout Alabama. It also will include billboards, lobby display materials and statement stuffers throughout the remainder of the year. "Implementing this campaign to raise awareness of credit unions sends a strong message to members and non-members alike that credit unions truly are different," said Wes Emmons, vice president of CU-Vote. "We want to highlight the benefits of credit union membership, with a special emphasis on the savings that credit union members will realize as compared to their using other financial institutions." Recent polling indicates that 50% of non-credit union members have considered credit union membership before, but have not acted on it. CU-Vote's goal is to provide education and familiarity with credit unions to facilitate turning non-members into members. More CU/System
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