CUNA News Now: Maryland/DC radio ad campaign kicks off Monday

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COLUMBIA, Md. (9/13/07)--The Maryland/District of Columbia Credit Union Association (MDCCUA) will launch its "What's in It For Me" awareness campaign on Monday.

The association also will introduce an interactive website and radio campaign to promote credit unions to 18- to 34-year-olds living and working in Baltimore, Washington, D.C. and Cumberland, Md.

The website, WhatsInItForMe.org, educates potential members with testimonials and provides them to access information from outside the credit union industry. The site also provides a link with criteria for locating a credit union (Focus Newsletter Sept. 12).

More than 600 radio commercials air during an eight-week period, from Monday to Nov. 11. The commercials aim to drive users to the website.

The campaign is the result of an initiative by the Co-Op Advertising Committee of MDDCCUA. About 70 credit unions contributed to the campaign.

Committee members include: Theresa Berezansky of Transportation FCU, Washington, D.C.; Stuart Clode, APG FCU, Laurel, Md.; Mike Dilworth, Freedom FCU, Bel Air, Md.; Vicki Samuels, Educational Systems FCU, Greenbelt, Md.; Dorothea Stierhoff, MECU in Baltimore; Peggy Young, SECU, Linthicum, Md.; and Paul Rosenberger and Maureen McAtee of the MDDCCUA.

Target Media and JPL Productions of Harrisburg, Pa., designed the creative side of the campaign and developed the media strategy.



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	News Now LiveWire Fannie Mae announces it will allow homeowners facing foreclosure to stay in, rent their homes for 1 year via its Deed for Lease Program 33 minutes ago Fed keeps federal target bank lending funds rate at 0 to 0.25%, will inject $2T into economy via agency mtge-backed securities buys. See NN. 19 hours ago The Federal Open Market Committee will announce the Fed's target lending interest rate this afternoon. Watch News Now for update. 22 hours ago NCUA is now accepting credit union applications for 2009 Community Development Revolving Loan Fund program. See Thurs NN for coverage. 22 hours ago Chrysler Group LLC and America's CUs are offering new discounts through the "Invest in America" program in November. See Nov. 4 NN. 2 days ago Sign up; more tweets... Maryland/DC radio ad campaign kicks off Monday COLUMBIA, Md. (9/13/07)--The Maryland/District of Columbia Credit Union Association (MDCCUA) will launch its "What's in It For Me" awareness campaign on Monday. The association also will introduce an interactive website and radio campaign to promote credit unions to 18- to 34-year-olds living and working in Baltimore, Washington, D.C. and Cumberland, Md. The website, WhatsInItForMe.org, educates potential members with testimonials and provides them to access information from outside the credit union industry. The site also provides a link with criteria for locating a credit union (Focus Newsletter Sept. 12). More than 600 radio commercials air during an eight-week period, from Monday to Nov. 11. The commercials aim to drive users to the website. The campaign is the result of an initiative by the Co-Op Advertising Committee of MDDCCUA. About 70 credit unions contributed to the campaign. Committee members include: Theresa Berezansky of Transportation FCU, Washington, D.C.; Stuart Clode, APG FCU, Laurel, Md.; Mike Dilworth, Freedom FCU, Bel Air, Md.; Vicki Samuels, Educational Systems FCU, Greenbelt, Md.; Dorothea Stierhoff, MECU in Baltimore; Peggy Young, SECU, Linthicum, Md.; and Paul Rosenberger and Maureen McAtee of the MDDCCUA. Target Media and JPL Productions of Harrisburg, Pa., designed the creative side of the campaign and developed the media strategy. More CU/System
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