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Maryland/DC radio ad campaign kicks off Monday

COLUMBIA, Md. (9/13/07)--The Maryland/District of Columbia Credit Union Association (MDCCUA) will launch its "What's in It For Me" awareness campaign on Monday.

The association also will introduce an interactive website and radio campaign to promote credit unions to 18- to 34-year-olds living and working in Baltimore, Washington, D.C. and Cumberland, Md.

The website, WhatsInItForMe.org, educates potential members with testimonials and provides them to access information from outside the credit union industry. The site also provides a link with criteria for locating a credit union (Focus Newsletter Sept. 12).

More than 600 radio commercials air during an eight-week period, from Monday to Nov. 11. The commercials aim to drive users to the website.

The campaign is the result of an initiative by the Co-Op Advertising Committee of MDDCCUA. About 70 credit unions contributed to the campaign.

Committee members include: Theresa Berezansky of Transportation FCU, Washington, D.C.; Stuart Clode, APG FCU, Laurel, Md.; Mike Dilworth, Freedom FCU, Bel Air, Md.; Vicki Samuels, Educational Systems FCU, Greenbelt, Md.; Dorothea Stierhoff, MECU in Baltimore; Peggy Young, SECU, Linthicum, Md.; and Paul Rosenberger and Maureen McAtee of the MDDCCUA.

Target Media and JPL Productions of Harrisburg, Pa., designed the creative side of the campaign and developed the media strategy.