CUNA News Now: Maryland/DC radio ad campaign kicks off Monday

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COLUMBIA, Md. (9/13/07)--The Maryland/District of Columbia Credit Union Association (MDCCUA) will launch its "What's in It For Me" awareness campaign on Monday.

The association also will introduce an interactive website and radio campaign to promote credit unions to 18- to 34-year-olds living and working in Baltimore, Washington, D.C. and Cumberland, Md.

The website, WhatsInItForMe.org, educates potential members with testimonials and provides them to access information from outside the credit union industry. The site also provides a link with criteria for locating a credit union (Focus Newsletter Sept. 12).

More than 600 radio commercials air during an eight-week period, from Monday to Nov. 11. The commercials aim to drive users to the website.

The campaign is the result of an initiative by the Co-Op Advertising Committee of MDDCCUA. About 70 credit unions contributed to the campaign.

Committee members include: Theresa Berezansky of Transportation FCU, Washington, D.C.; Stuart Clode, APG FCU, Laurel, Md.; Mike Dilworth, Freedom FCU, Bel Air, Md.; Vicki Samuels, Educational Systems FCU, Greenbelt, Md.; Dorothea Stierhoff, MECU in Baltimore; Peggy Young, SECU, Linthicum, Md.; and Paul Rosenberger and Maureen McAtee of the MDDCCUA.

Target Media and JPL Productions of Harrisburg, Pa., designed the creative side of the campaign and developed the media strategy.



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	News Now LiveWire Most CUs will provide wage increases for at least some of their employees, according to CUNA's just-released Small CU Staff Salary Survey. 12 hours ago St. L Post Dispatch on GAO report:Consumers may not benefit from altering Interchange system;would cut card competition. http://ow.ly/ETyX 13 hours ago CUNA's Hampel: Consumer holiday spending will be up slightly from last year. See Tues NN. 17 hours ago NCCUL and WOCCU met with Romanian CUs this week. The CUs are experiencing growth and want to increase their public relations efforts. 4 days ago Kent Buckham has been named by NCUA as director of the newly created Office of Consumer Protection. The 7-person dept. launches in Jan. 4 days ago Sign up; more tweets... Maryland/DC radio ad campaign kicks off Monday COLUMBIA, Md. (9/13/07)--The Maryland/District of Columbia Credit Union Association (MDCCUA) will launch its "What's in It For Me" awareness campaign on Monday. The association also will introduce an interactive website and radio campaign to promote credit unions to 18- to 34-year-olds living and working in Baltimore, Washington, D.C. and Cumberland, Md. The website, WhatsInItForMe.org, educates potential members with testimonials and provides them to access information from outside the credit union industry. The site also provides a link with criteria for locating a credit union (Focus Newsletter Sept. 12). More than 600 radio commercials air during an eight-week period, from Monday to Nov. 11. The commercials aim to drive users to the website. The campaign is the result of an initiative by the Co-Op Advertising Committee of MDDCCUA. About 70 credit unions contributed to the campaign. Committee members include: Theresa Berezansky of Transportation FCU, Washington, D.C.; Stuart Clode, APG FCU, Laurel, Md.; Mike Dilworth, Freedom FCU, Bel Air, Md.; Vicki Samuels, Educational Systems FCU, Greenbelt, Md.; Dorothea Stierhoff, MECU in Baltimore; Peggy Young, SECU, Linthicum, Md.; and Paul Rosenberger and Maureen McAtee of the MDDCCUA. Target Media and JPL Productions of Harrisburg, Pa., designed the creative side of the campaign and developed the media strategy. More CU/System
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