CUs have upper hand in online fight, says newspaper
WASHINGTON (9/6/07)--Credit unions have seized the online initiative in the public policy debate with bankers, according to a story in yesterday's American Banker newspaper.
The story featured online videos produced by the Credit Union National Association (CUNA) and another credit union group, which so far has chosen to remain anonymous.
The videos' messages are not new, but the delivery method is, according to the newspaper.
CUNA President/CEO Dan Mica discussed the trade association's deployment of "The Story of the Little Guy," as well as several street theater clips posted on YouTube. Those videos feature a "banker"--played by actor Wes Johnson--lobbying on Capitol Hill.
The videos are intended to appeal to 20-something Capitol Hill staffers, said Mica. So far, CUNA's "Little Guy" video has been viewed online more than 10,000 times.
The videos are designed to complement CUNA's traditional lobbying efforts, said Mica.
The American Banker also featured four online videos from bankerspank.com. The 60-second spots spoof the ubiquitous Mac/PC television advertisements.
The production group told the newspaper that their anonymity has added to the videos' popularity.
"It makes people chatter more. That's good for the site, good for the spots, but more importantly, good for the issues," according to the nameless source.
A representative from the American Bankers Association told the newspaper that creating videos to attack credit unions would yield not much benefit because the bankers' audience is "policymakers, not the public."
Use the resource links below to watch the videos.
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