'Banker' satire closes on Capitol Hill

WASHINGTON (9/21/07)—-The Credit Union National Association (CUNA) completed a short-term campaign on Capitol Hill that used political satire to poke fun at the banking industry's over-the-top rhetoric about credit unions.

The campaign culminated with a two-minute video distributed via the Internet that satirized the banking industry and its representatives' rhetoric about credit unions.

The character in the video, The Banker, also appeared at a Capitol Hill metro station Thursday to promote the video.

"The character's activities in our video, the Banker, may have been over the top. But then so is the banking industry's complaints about credit unions, particularly their objections to the Credit Union Regulatory Improvements Act, HR 1537," said CUNA's Patrick Keefe, vice president of communications.

"Satire has a long and effective history in American politics. In satirizing bankers' rhetoric about credit unions and CURIA, our attempt in this video was to display just how ludicrous are the bankers' claims," he said.

The Thursday video was preceded by three short "trailers" that called attention to the delivery of the final product. The trailers were distributed Monday through Wednesday to Capitol Hill offices.

To watch the daily preview videos, click on the images below:

CLICK ON THE IMAGES ABOVE TO WATCH

For credit unions unable to view YouTube video files, use the links below:

Additional teasers (not distributed):

print this story email this story
Resource Links
Look Out for the Little Guy
Watch "The Story of the Little Guy"
More CU-related videos


More Washington

Copyright © 2012 Credit Union National Association