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Australian CUs have experienced strong growth in retail deposits at the expense of their regional banking rivals. http://ow.ly/goIE
Yakima Valley CUs have benefited from larger banks troubles as membership, deposit growth, and overall presence expand. http://ow.ly/goHD
Florida Central CU names CUNA board member Laida Garcia as president, CEO. Garcia succeeds the late Ed Gallagly. See http://ow.ly/gnw7
WesCorp detailed cost-saving initiatives-- including roughly 90 layoffs--that aim to roll back expenses to 2003 levels. See July 6 NN.
Wash. State CUs have seen a 313% mortgage loan increase over the last 10 years, with lower car loan, savings deposit increases. See Mon. NN.
Heath: CUs are an idea that hasn't stuck
NEW YORK CITY (7/3/08)--Credit unions are a good idea that hasn't stuck, according to Dan Heath, idea collector, who keynoted the closing general session on "Ideas That Stick" during the America's Credit Union Conference & Expo.
The conference, presented by the Credit Union National Association in New York City, ended Wednesday.
Heath said he is "a huge credit union fan. I've been a member of Amplify CU in Austin, Texas, for 20 years. I've carried two mortgages, two car loans, and a savings account and share certificate there."
He told credit unions: "I support what you do, and in my judgment, you have an extreme, grotesque advantage over banks. But you're an idea that hasn't stuck."
Ideas that stick are understood, are remembered and change something, he said. They are:
- Simple;
- Unexpected;
- Concrete;
- Credible;
- Emotional; and
- Told in stories.
Ideas are not created equal, he said. Small talk doesn't stick. To make credit unions' ideas stick, there are ways to get people to believe: 1. Live it; 2. Hear the story; and 3. Hear the description--which is the least effective method.
For more on the conference, use the link to Credit Union Magazine's ACUC Daily.
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