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Most CUs will provide wage increases for at least some of their employees, according to CUNA's just-released Small CU Staff Salary Survey.
St. L Post Dispatch on GAO report:Consumers may not benefit from altering Interchange system;would cut card competition. http://ow.ly/ETyX
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NCCUL and WOCCU met with Romanian CUs this week. The CUs are experiencing growth and want to increase their public relations efforts.
Kent Buckham has been named by NCUA as director of the newly created Office of Consumer Protection. The 7-person dept. launches in Jan.
Heath: CUs are an idea that hasn't stuck
NEW YORK CITY (7/3/08)--Credit unions are a good idea that hasn't stuck, according to Dan Heath, idea collector, who keynoted the closing general session on "Ideas That Stick" during the America's Credit Union Conference & Expo.
The conference, presented by the Credit Union National Association in New York City, ended Wednesday.
Heath said he is "a huge credit union fan. I've been a member of Amplify CU in Austin, Texas, for 20 years. I've carried two mortgages, two car loans, and a savings account and share certificate there."
He told credit unions: "I support what you do, and in my judgment, you have an extreme, grotesque advantage over banks. But you're an idea that hasn't stuck."
Ideas that stick are understood, are remembered and change something, he said. They are:
- Simple;
- Unexpected;
- Concrete;
- Credible;
- Emotional; and
- Told in stories.
Ideas are not created equal, he said. Small talk doesn't stick. To make credit unions' ideas stick, there are ways to get people to believe: 1. Live it; 2. Hear the story; and 3. Hear the description--which is the least effective method.
For more on the conference, use the link to Credit Union Magazine's ACUC Daily.
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