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HR 3606 (CARD Act 21-day rule fix) signed into law by president, as was the homebuyer tax credit extension
Scam warning: Kennedy Space Center FCU members being targeted via phony text messages by ID thieves in Florida. http://ow.ly/zWCE
Financial Stability Improvement Act markup, which began today, will continue after Vets. day, Hse. Fin. Svcs. Chair Barney Frank says.
In Mon NN: 24 SE Wisc. CUs will now have control of $71.5M in loans and lender-owned homes after Central States Mtge went into receivership.
Detroit Edison Credit Union and NuUnion Credit Union announce their intent to merge http://tinyurl.com/y8bslvg
Heath: CUs are an idea that hasn't stuck
NEW YORK CITY (7/3/08)--Credit unions are a good idea that hasn't stuck, according to Dan Heath, idea collector, who keynoted the closing general session on "Ideas That Stick" during the America's Credit Union Conference & Expo.
The conference, presented by the Credit Union National Association in New York City, ended Wednesday.
Heath said he is "a huge credit union fan. I've been a member of Amplify CU in Austin, Texas, for 20 years. I've carried two mortgages, two car loans, and a savings account and share certificate there."
He told credit unions: "I support what you do, and in my judgment, you have an extreme, grotesque advantage over banks. But you're an idea that hasn't stuck."
Ideas that stick are understood, are remembered and change something, he said. They are:
- Simple;
- Unexpected;
- Concrete;
- Credible;
- Emotional; and
- Told in stories.
Ideas are not created equal, he said. Small talk doesn't stick. To make credit unions' ideas stick, there are ways to get people to believe: 1. Live it; 2. Hear the story; and 3. Hear the description--which is the least effective method.
For more on the conference, use the link to Credit Union Magazine's ACUC Daily.
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