'Good to Great' author keynotes The 1 CU Conference
MADISON, Wis. (3/12/10)--Bestselling author Jim Collins will tell credit unions how to go from "good to great" at The 1 Credit Union Conference in Las Vegas July 11-14.
Collins, author of "Good to Great: Why Some Companies Make the Leap...and Others Don't," will keynote the conference. The event is a one-time joint effort by the World Council of Credit Unions (WOCCU) and the Credit Union National Association. It combines America's Credit Union Conference and Expo and the World Credit Union Conference.
Collins is a former Stanford Graduate School of Business professor and management consultant. His book was on bestseller lists for the New York Times, Wall Street Journal and Business Week in 2001. It has been translated into 35 languages and has sold more than three million copies worldwide.
His latest work, "How the Mighty Fall: And Why Some Companies Never Give In," was released in May.
Collins, who accepts few speaking engagements, will address his first credit union audience at the event. He is scheduled to speak during the Monday morning session of the conference.
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