Special Book Series for Executives at America’s CU Conference & Expo

April 17, 2008

FOR IMMEDIATE RELEASE
Contact: Katye Long
CUNA Communications; (608) 231-4038
klong@cuna.coop

MADISON, Wis. - Credit union executives and CEOs can attend a unique educational and networking series designed around industry issues during the America’s Credit Union Conference & Expo, taking place June 29-July 2, in New York, N.Y.

The Executive Book Series allows registrants to network with other credit union executives and attend educational sessions with industry experts. Attendees receive copies of each of the eight books featured in this three-session series:

Session 1: Monday, June 30 – Tuned in: Uncover the extraordinary opportunities that lead to business breakthroughs. David Meerman Scott, viral marketing strategist and author of "The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly" will teach attendees how getting tuned into members will help create the products and services that they want. Attendees will receive Scott’s book as well as “Last Man Down: A Firefighter's Story of Survival and Escape from the World Trade Center” by Richard Piccioto and Daniel Paisner.

Session 2: Tuesday, July 1 – Redwoods: Spread your roots and coach your team to success.

Learn to develop team/alliance strategies that drive better team performance and profitability with “Redwoods” author Mark Adams. “Contented Cows Moove Faster: How Good Leaders Get People to Put More Oomph! Into Their Work” by Bill Catlette and Richard Hadden, CUNA’s 2007-2008 Credit Union Environmental Scan Report (E-Scan), and Adam’s book will be given to attendees.

Session 3: Tuesday, July 1 – Creating thinking hacks, presented by Scott Berkun, author of “The Myths of Innovation.” Based on research into history’s greatest creative thinkers, Berkun will offer a simple framework to bring out creative thinking talents. Participants receive Berkun’s book along with “Made to Stick: Why Some Ideas Survive and Others Die” by Dan and Chip Heath and “The Radical Leap: A Personal Lesson in Extreme Leadership” by Steve Farber.

Those who are interested in attending should add the Executive Book Series to their conference registration.

The America’s Credit Union Conference & Expo is the premier resource for learning and inspiration for executives, board members, and key leaders in the credit union industry. For information or to register, go to events.cuna.org.

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About CUNA

With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves 90 percent of America's 8,500 credit unions, which are owned by more than 90 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life. For more information, visit www.cuna.org.

America’s Credit Union Conference & Expo is a trademark of the Credit Union National Association.

Copyright © 2008 - Credit Union National Association, Inc.