Learn How Art of Food Pairing Builds Better Businesses During Marketing/Biz Development Council Conference

January 31, 2008

FOR IMMEDIATE RELEASE
Contact: Katye Long
CUNA Communications; (608) 231-4038
klong@cuna.coop

MADISON, Wis. – Credit union professionals can learn how the methodology of food pairing can help them build better businesses during a keynote session at the 2008 CUNA Marketing and Business Development Council (CMBDC) Conference, March 16-19, in Nashville, Tenn.

Randy Harrington, a consultant with Extreme Arts and Sciences, and Rogue Creamery’s David Gremmels will lead “Bold, Spicy, and Sophisticated! An exploration in leading, selling, and innovating using a culinary metaphor.” Attendees will learn how to use experience marketing in formal and informal business communication and to increase the sophistication and subtle, but important detail in product and service descriptions. They will also learn about the use of “sensory notes” to innovate and identify potential points for sales impact and influence and about building “business cuisines” for customers.

Additional sessions during the 15th annual conference will address a wide variety of marketing and business development topics, such as: measuring success, media buying, business development issues and strategies, growth strategies, and more.

Best Practice Award winners will reveal the secrets to their successes in business development, community outreach and/or political advocacy, and a miscellaneous category during the Monday afternoon breakout session. A recognition dinner and award presentations for the prestigious Marketing Professional of the Year, Business Development Professional of the Year, and Diamond/Merit award winners will take place Tuesday evening.

Additional information is available on the council’s Web site, www.cunamarketingcouncil.org, by selecting the “2008 Conference” icon. For any questions pertaining to conference registration, call (800) 356-9655, ext. 4400, or e-mail reginfo@cuna.coop. To inquire about specific program information, please contact Deb Verdecchia at (800) 356-9655, ext. 4357, or by e-mail at dverdecchia@cuna.coop.

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CUNA Marketing and Business Development Council

The CUNA Marketing and Business Development Council is a member-led organization comprised of nearly 1,000 credit union professionals from across the United States. The council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development and related disciplines. For more information, visit www.cunamarketingcouncil.org.

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