MADISON, Wis. – Credit unions can more effectively drive and convert home equity leads into loans through an online home value estimator for consumers, available at a reduced cost through CUNA’s new marketing agreement with ClickRSVP, a lead generator and e-marketing company.

Credit unions can add the HomeValueBot link to their Web site’s home page, along with details on beginning the loan process and applications, to encourage members interested in home equity loans to begin the loan process through their credit union. Because the product does not contain external advertisements or links to other lenders, it keeps members on the credit union’s Web site.

Consumers need only supply basic information, such as address and city/state or zip code, and the HomeValueBot calculates a home value estimate within seconds.

Underlying valuation data is calculated through public record information and professional appraisal techniques, and updated on a weekly and monthly basis to accurately reflect changing market conditions.

“HomeValueBot is very quick and easy for members to use, and includes links to begin the loan process through the credit union Web site,” said Jim Hanson, vice president of CUNA’s Center for Personal Finance. “This feature can turn leads into solid loans for the credit union and save your members valuable time.”

“This tool can enhance your overall marketing strategy and allow you to make real-time promotional offers, which can truly increase your return on investment,” says Joe Timm, vice president of sales for ClickRSVP.

Annual subscription fees are based on asset size. CUNA members are encouraged to visit www.cuna.org and enter HomeValueBot in the search box for more information.