IBT Becomes a CUNA Strategic Alliance
January 24, 2005
FOR IMMEDIATE RELEASE
Contact: Katye Long
CUNA Communications, 608-231-4038
klong@cuna.coop
MADISON, Wis. – Branch design and consulting services will be available to credit unions under
an alliance agreement recently reached by CUNA & Affiliates and IBT, an Atlanta-based company.
IBT offers a comprehensive range of integrated services, including strategic consulting,
market assessment, space planning, design, architecture and construction. The firm has 20 years’
experience in the design and consulting field, having worked with more than 175 retail and 500
financial services clients on the development of more than 2,400 workspaces. The firm handles in-
store, storefront and freestanding locations.
“IBT is a recognized, leading provider of branch design and professional services for
financial institutions,” said Wes Millar senior vice president of Strategic Services for CUNA.
“Each credit union has a unique growth strategy, which IBT recognizes as it customizes
assignments to address the credit union’s needs, whether for a cost-effective entry into new
markets or a signature branch that members consider a destination for doing business.”
Offering an example of IBT’s integrated approach, Millar pointed to recommendations the
company made for EECU of Fort Worth, Texas, to invigorate the credit union’s retail merchandising
program. The merchandising program was a resounding success, and CUNA’s Marketing & Business
Development Council awarded the credit union’s program with a “Diamond Award”, which is the
credit union industry’s premier awards competition. This award was given to the credit union
with the best overall branching strategy designed to enhance member awareness of credit union
services.
“Through this alliance with CUNA we intend to better serve Credit Unions nationwide, by
offering our vast knowledge of strategy, innovative design and service delivery,” said Mylle
Mangum, chief executive officer of IBT. We are proud to be affiliated with CUNA, with its
strong reputation and leadership, and we expect this alliance to benefit credit unions and
their members.”
For more information, contact Shirley Mazanet, director of product management for CUNA’s
Strategic Services at (800) 356-9655, ext. 4290 or at
smazanet@cuna.coop.
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