CUNA Selects Harland’s Stratics Predictive Models To Help Credit Unions Improve Marketing Performance

March 1, 2004

MADISON, Wis. - A suite of highly predictive behavioral business intelligence tools enabling credit unions to more effectively target their members and cost-effectively improve overall marketing campaign performance has been introduced by CUNA & Affiliates through another strategic alliance with the Atlanta-based John H. Harland Company.

Harland Integrated Client Solutions Stratics^TM Suite of Credit Union Predictive Models was developed from actual credit union member financial behaviors. With Stratics, credit unions increase the ability to more effectively target their membership base by generating stronger marketing programs, increasing new account openings and balances, and decreasing balance attrition and account closures.

These marketing analytic tools help credit unions meet member needs by predicting the next most likely product a household will acquire. In addition, the tools can predict which households are most likely to diminish balances up to six months in advance.

"Stratics can improve and maintain credit unions’ membership base through prediction of needed products and services without resorting to costly and time consuming custom models," said Wes Millar, CUNA’s vice president of strategic alliances.

This announcement builds on the relationship that CUNA established with Harland in 2002 to market share draft printing services to credit unions nationwide, and follows the recent addition of Harland Financial Solutions for compliant business lending and Customer Relationship Management (CRM) technology.

The addition of Stratics creates a well-rounded alliance with Harland. "Stratics will provide new and effective solutions to CUNA, with minimal cost and resources, while enhancing performance of their marketing programs," said Paul J. Citarella, general manager of Harland Integrated Client Solutions (ICS).

To learn more about CUNA alliance with Harland Integrated Client Solutions (ICS), contact Shirley Mazanet, product manager, at (800) 356-9655, ext. 4290, or by email at smazanet@cuna.coop.

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About CUNA & Affiliates
With its network of affiliated state credit union leagues, CUNA serves more than 90 percent of America’s nearly 10,000 credit unions, which are owned by more than 83 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life. CUNA also provides credit unions with access to high quality products, services and technologies delivered with a competitive advantage made possible through volume pricing and strategic program development.

About Harland
Atlanta-based John H. Harland Company (NYSE: JH) (www.harland.net) is listed on the New York Stock Exchange under the symbol "JH." Harland is a leading provider of software and printed products to the financial institution market. Harland's software solutions include, deposit & loan origination, platform, teller, call-center, mortgage, business intelligence, core systems, and customer relationship management systems. Harland's printed products offerings include checks, direct marketing and financial forms. Scantron Corporation (www.scantron.com), a wholly owned subsidiary, is a leading provider of software services and systems for the collection, management and interpretation of data to the financial, commercial and educational markets.

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