MADISON, Wis. - A suite of highly predictive behavioral business intelligence tools enabling credit unions

to more effectively target their members and cost-effectively improve overall marketing campaign performance

has been introduced by CUNA & Affiliates through another strategic alliance with the Atlanta-based John H.

Harland Company.

Harland Integrated Client Solutions Stratics^TM Suite of Credit Union Predictive Models was developed from actual

credit union member financial behaviors. With Stratics, credit unions increase the ability to more effectively

target their membership base by generating stronger marketing programs, increasing new account openings and

balances, and decreasing balance attrition and account closures.

These marketing analytic tools help credit unions meet member needs by predicting the next most likely

product a household will acquire. In addition, the tools can predict which households are most likely to

diminish balances up to six months in advance.

"Stratics can improve and maintain credit unions’ membership base through prediction of needed products and

services without resorting to costly and time consuming custom models," said Wes Millar, CUNA’s vice president

of strategic alliances.

This announcement builds on the relationship that CUNA established with Harland in 2002 to market share

draft printing services to credit unions nationwide, and follows the recent addition of Harland Financial

Solutions for compliant business lending and Customer Relationship Management (CRM) technology.

The addition of Stratics creates a well-rounded alliance with Harland. "Stratics will provide new and

effective solutions to CUNA, with minimal cost and resources, while enhancing performance of their marketing

programs," said Paul J. Citarella, general manager of Harland Integrated Client Solutions (ICS).

To learn more about CUNA alliance with Harland Integrated Client Solutions (ICS), contact Shirley Mazanet, product

manager, at (800) 356-9655, ext. 4290, or by email at

smazanet@cuna.coop.

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