CU-Branded Gift Cards now available through New CUNA, RBS Lynk Alliance

March 3, 2008

FOR IMMEDIATE RELEASE
Contact: Katye Long
CUNA Communications; (608) 231-4038
klong@cuna.coop
Stephen M. Wecksler
RBS Lynk; (678) 441-8711
stephen.wecksler@RBSLynk.com

MADISON, Wis. – Credit unions can offer prepaid gift cards proudly displaying the credit union brand to their members through a new alliance between CUNA Strategic Services and RBS Lynk. The cards are accepted worldwide, come embossed with the America’s Credit Unions logo, and can be instantly loaded with denominations ranging from $10 up to $500.

The new program is quick and easy to implement, with free marketing materials available. There are no up-front costs for credit unions; the cards are paid for when they are sold to credit union members. Additionally, each credit union has the ability to set its own retail price for the cards to its members.

Credit unions are not responsible for liability or fraud associated with cardholder activity.

“As we searched for a gift card provider, we were impressed with how easy it was for credit unions to roll out and deliver this program to their members,” said Wes Millar, senior vice president of CUNA Strategic Services. “Credit unions can also take advantage of RBS Lynk’s free training information and dedicated account managers, who are available to help with every aspect of this program.”

“RBS Lynk is proud to be associated with CUNA,” said Asif Ramji, senior vice president of prepaid and loyalty sales for RBS Lynk. “We have common values focused on community, innovation, and personalized customer service, as well as expertise and capabilities. We look forward to providing a wide range of valuable prepaid products, backed by superb personalized service for credit unions.”

For more information, visit strategicservices.cuna.org, or contact Brenda Halverson, product manager for CUNA Strategic Services, at (800) 356-9655, ext. 4110, or by e-mail at bhalverson@cuna.coop.

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About RBS Lynk

RBS Lynk is a leading, single-source provider of electronic payment processing services – including credit, debit, EBT, checks, gift cards, e-commerce, customer loyalty cards, fleet cards, prepaid cards, ATM processing and cash management services. The U.S. payment processing division of the Royal Bank of Scotland Group plc, RBS Lynk is a non-bank subsidiary of Citizens Financial Group. RBS Lynk prepaid gift cards are issued by RBS Citizens, NA, a federally chartered bank and affiliate of RBS Lynk. In addition, RBS Lynk is a service provider of RBS Citizens, NA. For more information, please visit www.rbslynk.com.

While RBS Lynk provides a full suite of electronic payment services to businesses of every size, at this time the CUNA Strategic Services alliance with RBS Lynk only offers prepaid card services.

About CUNA Strategic Services

CUNA Strategic Services, owned jointly by the Credit Union National Association (CUNA) and the state leagues, provides credit unions with access to high quality products, services, and technologies delivered with a competitive advantage made possible through volume pricing and strategic program development. CUNA serves 90 percent of America’s 8,500 credit unions, which are owned by more than 90 million consumer members. Credit unions are not for profit cooperatives providing affordable financial services to people from all walks of life. For more information, visit strategicservices.cuna.org.

Copyright © 2008 - Credit Union National Association, Inc.