MADISON, Wis. – Credit union professionals can be sure their marketing materials comply with state and federal laws and regulations with the recently released second edition of CUNA’s Compliance and Marketing Guide.

The updated guide lays out regulatory changes pertaining to credit union marketing efforts and includes new sample ads reflecting the changes.

Overall, the guide details:

• Basic National Credit Union Administration advertising regulations – covers advertising accuracy and discrimination in credit union advertising and which rules apply depending on federal or state-chartered credit unions.
• Share account products – explores marketing share account products and other related issues stemming from the Truth in Savings Act.
• Consumer and real estate related loan products – outlines the application of Truth in Lending and advertising open-end and closed-end credit, home equity line of credit, credit cards, and more.
• Consumer leasing – examines the Consumer Leasing Act and lease rates.
• Various issues – privacy disclosures, deposit tickets, brochures, prescreening, do not call, CAN-SPAM, faxing, promotions and giveaways, state laws, and penalties for noncompliance.

The updated Compliance and Marketing Guide is available as an Adobe PDF or in print format. For more information or to order, go to buy.cuna.org, and enter stock number 23328 in the product finder search engine. To order by phone, call (800) 356-8010, press 3, and use the stock number as a reference.