Learn How to Build and Brand the CU Social Mission During Webinar Featured in First Quarter 2008

December 31, 2007

FOR IMMEDIATE RELEASE
Contact: Katye Long
CUNA Communications; (608) 231-4038
klong@cuna.coop

MADISON, Wis. – Learn how to brand and market the credit union social mission during one of several upcoming CUNA webinars featured during the first quarter of 2008.

“Building and Branding Your Social Mission” will take place Jan. 29 and provide strategies and tactics for partnering with local businesses, schools, and nonprofits to brand and market the credit union mission. Participants will also learn how to maximize the return and effectiveness of sponsorships and community giving programs.

Some additional webinars taking place through March 2008 include:

Are difficult members frustrating the credit union staff? Learn how to identify the different types of difficult member encounters and diffuse the escalation of these situations during “Be Our Credit Union Guest: Dealing With Difficult Members.” The March 13 offering will also provide problem-solving options to win over disappointed members and teach participants the art of apologizing without making it too personal or assigning blame.

Learn how to create an outstanding experience for your members during the March 6 “Be Our Credit Union Guest: Treating Members as Guests.” The webinar examines how body language and physical and mental preparedness set the stage for positive interaction. Solving member concerns through active listening and developing dialogue will also be covered.

Discover how the fastest-growing credit unions got into the “Top 100” during two upcoming webinars. On Jan. 24, uncover strategies for boosting membership growth numbers over the next decade in “Top 100 Credit Unions in Membership Growth.” And finally, identify how to increase loan-to-share ratios while providing excellent service during the March 5 “Top 100 Credit Unions in Lending” webinar.

Two dozen live webinars will be offered in the first quarter of 2008 to update and educate busy credit union personnel. Webinars are conducted on subjects such as: finance and economics; human resources and training; security; lending; management and leadership; board and volunteer; marketing and business development; operations, sales, and service; and regulatory compliance. Archived versions of many recently-held webinars are also available.

During a webinar, students hear and see a presentation, ask questions of the instructor and refer to handouts. With a phone and a computer with an Internet connection, students have all the benefits of a face-to-face class without leaving the walls of their credit unions.

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About CUNA

With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves 90 percent of America's 8,500 credit unions, which are owned by more than 90 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life. For more information, visit www.cuna.org.

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