Madison, Wis. -- As the financial services environment continues to become increasingly complex, competitive and crowded,
engaged employees are the critical ingredient for credit union success, says a new CUNA Human Resources and Training and Development (HR/TD) white paper.

“Employee Engagement,” presents strategies credit unions can use to engage their employees during the current economic downturn as well as during an expansion. The paper underscores the need to tap into the discretionary energy that all employees possess, noting that many employees are working at only part of their potential.

According to the paper, employee surveys indicate that there is a strong desire for management to communicate more, not less,
to employees and employees today are seeking more opportunities to communicate and have a say in the decisions that affect their daily work lives.

That need to develop and nurture this culture of transparency is but one of the ways employers can strengthen employee engagement, according to the paper. Other aspects of engaging employees that the paper covers include: establishing a learning environment; effective use of internal or social networks; utilization of employee surveys; and looking at important aspects of the supervisor - employee relationship.

CUNA Council members are entitled to complimentary copies of these and more than 200 white papers; non-members may purchase the white papers for a price of $50 per copy.

The paper is available online in the white paper section of
www.cunacouncils.org.

Press contacts can download the white paper here (until 8/27):
http://resource.cuna.org/dl/f0813df7XUZ.pdf