Madison, Wis. (February 3, 2012) –Credit Union National Association’s CUNA World-Class Service Leadership Institute is slated to take place this May 21-23, 2012 in Denver, CO. Registration and institute information is available at training.cuna.org/wcs.

The CUNA World-Class Service Leadership Institute offers attendees an exclusive, behind the scenes glimpse into how one of the leading sales cultures in the world, The Ritz-Carlton Hotel, has built its world-class reputation. Taking advantage of this unique partnership, a wide variety of credit union professionals from all levels of a credit union’s operations attend this institute every year to sharpen their service techniques and learn from the world-wide leaders in service.

From training employees, creating a service orientated culture,setting service standards and performing everyday operations, this institute covers every step necessary to create a successful service culture. While attending the institute, attendees will stay at the Ritz-Carlton’s luxurious hotel against the backdrop of the Rocky Mountains and experience first-class service, first-hand. After attending, participants will be able to enact the world-class service methods they experienced at The Ritz Carlton Hotel and turn their credit union into a five-star financial institution.

Hear from industry experts about these topics:

• The State of Service in America
• Learning from America’s Best Service Providers
• Service Excellence: The Ritz-Carlton Strategy & House Tour
• Designing a World-Class Service Program for Your Credit Union
•  Don’t Manage – Coach for Service Excellence
•  And more!

“In today’s consumer-driven economy, members compare your service not only to other credit unions or other financial institutions, but to every other service experience they’ve ever had,” says Angela Prestil, Director of Sales Culture Development at CUNA. “It’s so important for credit union professionals to step outside the financial world for insights into how world-class service is provided.”

For more information about the CUNA World-Class Service Leadership Institute and to register, visit training.cuna.org/wcs.