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Member Research

Member Research Resources

You need to understand your market to grow your membership. These reports can help you maintain your competitive edge. Gain an understanding of trends involving members’ and potential members’ loyalty to their financial institution and use of financial services to help you select the right strategies for your credit union. Learn ways you can help your members with their small business needs. Discover innovative ways to serve members of modest means.

Customized member research surveys are also available. Learn more!

2011-2012 National Member Survey

This report will uncover trends involving your members' attitudes and their use of financial services. You will also learn how these trends will impact your credit union. Also available in PDF format. Save over $125 when you also purchase the 2011-2012 Survey of Potential Members!

Stock # 29900

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2011-2012 Survey of Potential Members Report

CUNA's 2011-2012 Survey of Potential Members Report introduces new issues, opportunities and strategic directions for reaching and attracting new members. Discover current trends relating to non-members' financial behavior and expectations. Also available in PDF format. Save over $125 when you also purchase the 2011-2012 National Member Survey!

Stock # 29901

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Credit Union Member Satisfaction, Growth and Loyalty Benchmarking Report

This report is the credit union movement’s first glimpse at CUNA’s 2010 member statistics data. Accompanying this information are, for the first time, member loyalty and satisfaction benchmarks to help credit unions monitor their own performance.

Stock # 29856P

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Business Services Survey Report

This report covers business lending, deposit programs, member business services, staffing, budgets, fee structures, rate indicators, and more. Gain an in-depth look at how other credit unions are operating, competing, and meeting the needs of their member business owners.

Also available as a PDF.

Stock # 27615

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