All credit unions are trying to build their brand and grow their membership and your advertising and marketing practices play a big role in this process. If you've ever been involved in a marketing project, you know it is not always glamorous and there are legal issues that credit unions need to keep in mind as well. Are you really helping your credit union with a great campaign if your project is not in compliance? It's a detail you can't afford to miss. You may be putting your credit union at risk if you haven't brushed up on your marketing compliance awareness within the past year. Now is the time to update your skills and protect your credit union by attending this Part 1 of this two-part webinar series.

Your marketing campaign is a direct reflection of your credit union; who you are, what you offer and how you can be a part of every member's financial goals. This webinar will provide you with the essential compliance elements for marketing your deposit and other ancillary products to your membership. We'll cover unique topics that will get you thinking outside of the box and provide you with the basic compliance elements that your credit union won't want to miss!

This event is in conjunction with the CUNA Marketing & Business Development Council.

During this webinar, you will:

• Discuss the importance of non-discrimination advertising
• Learn what constitutes an advertisement
• Gain a better understanding of NCUA rules & regulations
• Explore social media marketing
• Review the limitations prescribed in Regulation E and Z
• Discuss prizes, coupons, lotteries, sweepstakes and what triggers 1099 IRS reporting
• Discover the importance of implementing a marketing review

For additional training please check out Part 2 of the two-part Marketing & Advertising Compliance webinar series.

Archived CUNA Webinars enable staff to pick up new skills and keep up with daily responsibilities. Viewing a archived webinar will enable you to see and hear a presentation, questions of the instructor, and refer to handouts. You need only a computer with an Internet connection and speakers. If you have a computer projection screen, it's easy to provide this training to a whole roomful of staff!

Use our 90- to 120-minute archived webinars as part of a full day of training by gaining knowledge and ideas at the webinar, then spend some time discussing how the new information applies to your credit union.

A single session archived webinar will be made available usually within 48 hours of the live event and a two session archived webinar will be made available within 48 hours of the conclusion of the second session. By registering for this archived webinar, you will receive unlimited access until the end date listed above. No access to this archived webinar is provided after the end date listed above.

Attend this webinar live on November 4, 2010

Access this archived webinar

This two-part webinar series will provide valuable information for your credit union’s marketing and advertising departments.

Affiliation with CUNA/League is required for attendance.

Linda Landis

Linda is the compliance officer for Kinecta FCU. She developed, implemented and actively manages their compliance program. Linda regularly presents on compliance related topics for credit unions.

Prior to joining Kinecta, Linda worked for the California Credit Union League in their Education and Training Department and Research and Information Department.

The last day for cancellations was November 3, 2010. Substitutions are accepted anytime prior to November 4, 2010 at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing.