Please note: The live version of this webinar is currently at capacity.

See real-world examples of online solutions that go beyond "feel good" buzz campaigns.
The last thing anyone needs is another touchy-feely recommendation to jump on the Web 2.0 bandwagon. Gen-Y isn't going to magically flock to your financial institution just because you launched a blog. Jeffry Pilcher, President of ICONiQ, a financial brand consultancy and publisher of TheFinancialBrand.com, will lead you through implementing Web 2.0 tools that accomplish real business objectives. This event is in conjunction with the CUNA Marketing & Business Development Council.

Through this webinar you will:

• Identify the hardcore realities behind all the Web 2.0 hoopla
• Examine the right- and wrong way to build a Web 2.0 strategy
• Discover how Web 2.0 tools can build your brand while selling products
• Learn how to get your C-suite on board with a Web 2.0 initiative

SAVE by purchasing the entire Social Media Webinar Series for just $298! ($99 for CUNA Council members!) Your members and non-members are engaging in social media and it's not going away anytime soon, learn more about social media through this credit-union specific series.

Social Media Archived Webinar Series includes:

• Three archived webinars on social media specifically for credit unions
• An Archived Peer-to-peer social media roundtable
• Access to an online discussion group through CUNA Councils Connect (Council members only)

Not a CUNA Council member?
Join today at the half-year membership rate for just $195 (or less if your credit union asset size is less than $100 million). As a member, you'll get the Social Media Webinar Series for just $99 plus you'll gain access to CUNA Councils Connect online discussion group and more! Learn more about membership benefits.

Archived CUNA Webinars enable staff to pick up new skills and keep up with daily responsibilities. Viewing a archived webinar will enable you to see and hear a presentation, questions of the instructor, and refer to handouts. You need only a computer with an Internet connection and speakers. If you have a computer projection screen, it's easy to provide this training to a whole roomful of staff!

Use our 90- to 120-minute archived webinars as part of a full day of training by gaining knowledge and ideas at the webinar, then spend some time discussing how the new information applies to your credit union.

A single session archived webinar will be made available usually within 48 hours of the live event and a two session archived webinar will be made available within 48 hours of the conclusion of the second session. By registering for this archived webinar, you will receive unlimited access until the end date listed above. No access to this archived webinar is provided after the end date listed above.

Attend this webinar live on August 18, 2009

Access this archived webinar

This webinar is beneficial for credit union marketing professionals at all levels.

Affiliation with CUNA/League is required for attendance.

Jeffry Pilcher

Jeffry has spent more than 15 years as a branding, advertising and marketing consultant, including the past eight years as brand strategist working exclusively with banks and credit unions. Jeffry has helped transform financial institutions across North America, including multi-billion banks and credit unions in both the United States and Canada. Pilcher’s experience includes brand-building work for companies like BP, Arco, and the MGM Grand Hotel & Casino.

The last day for cancellations was August 17, 2009. Substitutions are accepted anytime prior to August 18, 2009 at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing.